State Fair Consumer Insights

Who buys State Fair? A State Fair consumer is generally very low income, African American, and young adult age. State Fair consumers are more likely to purchase State Fair during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Totino's Party Pizza, and Banquet also tend to be purchased in the same trip. Sample consumer insights data below.

State Fair Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.98
% of Basket $ (median)
5.8%
Total Basket $ (median)
$103.51

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

State Fair Consumer Demographics

demographic
index
Female
102
Male
82
<24
103
25-34
110
35-44
109
45-54
89
55-64
64
65+
53
African American
127
Asian
48
Caucasian
109
Hispanic
70
demographic
index
Has Kids
117
No Kids
61
- $20k
125
$20k-40k
116
$40k-60k
112
$60k-80k
105
$80k-100k
92
$100k-125k
77
$125k +
65
No College
131
College
100
Adv. Degree
65

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State Fair Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 7.6x
Totino's Party Pizza 7.1x
Banquet 5.2x
Kraft Singles 5.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
122
Pantry Stocking (21+ Items)
547

Where is State Fair Purchased?

channels
index
Beauty
3
Club
46
Dollar
83
Drug
4
Food
75
Gas & Convenience
2
Mass
149
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.8x
Armour 1.7x
Totino's Party Pizza 1.7x
Totino's Pizza Rolls 1.6x

How Did They Pay?

method
index
Cash
80
Credit
81
Debit
108
Food Stamps
281

When is State Fair Purchased?

day of week
Sun
18.8%
Mon
13.6%
Tue
11.5%
Wed
11.5%
Thu
11.4%
Fri
15.7%
Sat
17.6%
time of day
Morning
13.1%
Noon
16.1%
Afternoon
33.4%
Evening
29.9%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do State Fair consumers purchase?

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Why do State Fair consumers try new brands?

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Where do State Fair consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the State Fair Target Market

Arrow and target

Who actually buys State Fair? Do these consumers match the intended target market of State Fair?

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What motivates the target market to purchase State Fair?

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What other target market should State Fair look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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