State Fair Consumer Insights

Who buys State Fair?

A State Fair consumer is generally very low income, African American, and young adult age. State Fair consumers are more likely to purchase State Fair during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Totino's Party Pizza, and Banquet also tend to be purchased in the same trip. See sample consumer insights data below.

State Fair Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.98
% of Basket $ (median)
5.8%
Total Basket $ (median)
$103.51

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

State Fair Consumer Demographics

demographic
index
Female
102
Male
82
<24
103
25-34
110
35-44
109
45-54
89
55-64
64
65+
53
African American
127
Asian
48
Caucasian
109
Hispanic
70
demographic
index
Has Kids
117
No Kids
61
- $20k
125
$20k-40k
116
$40k-60k
112
$60k-80k
105
$80k-100k
92
$100k-125k
77
$125k +
65
No College
131
College
100
Adv. Degree
65

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State Fair Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 7.6x
Totino's Party Pizza 7.1x
Banquet 5.2x
Kraft Singles 5.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
122
Pantry Stocking (21+ Items)
547

Where is State Fair Purchased?

channels
index
Beauty
3
Club
46
Dollar
83
Drug
4
Food
75
Gas & Convenience
2
Mass
149
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.8x
Armour 1.7x
Totino's Party Pizza 1.7x
Totino's Pizza Rolls 1.6x

How Did They Pay?

method
index
Cash
80
Credit
81
Debit
108
Food Stamps
281

When is State Fair Purchased?

day of week
Sun
18.8%
Mon
13.6%
Tue
11.5%
Wed
11.5%
Thu
11.4%
Fri
15.7%
Sat
17.6%
time of day
Morning
13.1%
Noon
16.1%
Afternoon
33.4%
Evening
29.9%
Late
7.5%

Get More State Fair Data

Contact us for the latest State Fair consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do State Fair consumers switch to?

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Why do consumers stop buying State Fair products?

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Which retailers do State Fair shoppers prefer to shop at?

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What motivates consumers to try State Fair products?

Research the State Fair Target Market

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Who actually buys State Fair? Do these consumers match the intended target market of State Fair?

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What motivates the target market to buy State Fair?

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What other target market should State Fair look at?

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Which other brands have a similar target market?

About Our State Fair Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.