Stauffer's Consumer Insights

Who buys Stauffer's? A Stauffer's consumer is generally slightly lower income, Caucasian, and lower middle age. Stauffer's consumers are more likely to purchase Stauffer's during larger pantry stocking trips. Brands such as Kelloggs Pop Tarts, Hunt's Snack Pack, and Pepperidge Farm Goldfish also tend to be purchased in the same trip. Sample consumer insights data below.

Stauffer's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.48
% of Basket $ (median)
3.6%
Total Basket $ (median)
$68.82

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Stauffer's Consumer Demographics

demographic
index
Female
102
Male
83
<24
84
25-34
98
35-44
106
45-54
100
55-64
88
65+
85
African American
72
Asian
35
Caucasian
114
Hispanic
56
demographic
index
Has Kids
111
No Kids
75
- $20k
84
$20k-40k
95
$40k-60k
113
$60k-80k
108
$80k-100k
102
$100k-125k
102
$125k +
78
No College
101
College
97
Adv. Degree
111

Understand Stauffer's Consumer Behavior

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Stauffer's Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
441

Where is Stauffer's Purchased?

channels
index
Club
135
Dollar
458
Drug
11
Food
45
Gas & Convenience
3
Mass
134
regions
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What Else Do They Buy?

brand
household affinity
Armour 1.4x
Gerber Graduates 1.4x
Kelloggs Froot Loops 1.4x
Hunt's Snack Pack 1.4x

How Did They Pay?

method
index
Cash
85
Credit
102
Debit
104
Food Stamps
137

When is Stauffer's Purchased?

day of week
Sun
16.2%
Mon
13.6%
Tue
13.1%
Wed
13.0%
Thu
12.5%
Fri
14.7%
Sat
17.0%
time of day
Morning
16.6%
Noon
17.2%
Afternoon
33.8%
Evening
26.5%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Stauffer's consumers purchase?

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Why do Stauffer's consumers try new brands?

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Where do Stauffer's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stauffer's Target Market

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Who actually buys Stauffer's? Do these consumers match the intended target market of Stauffer's?

Thought bubble

What motivates the target market to purchase Stauffer's?

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What other target market should Stauffer's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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