Stauffer's Consumer Insights

Who buys Stauffer's?

A Stauffer's consumer is generally slightly lower income, Caucasian, and lower middle age. Stauffer's consumers are more likely to purchase Stauffer's during larger pantry stocking trips. Brands such as Kelloggs Pop Tarts, Hunt's Snack Pack, and Pepperidge Farm Goldfish also tend to be purchased in the same trip. See sample consumer insights data below.

Stauffer's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.48
% of Basket $ (median)
3.6%
Total Basket $ (median)
$68.82

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stauffer's Consumer Demographics

demographic
index
Female
102
Male
83
<24
84
25-34
98
35-44
106
45-54
100
55-64
88
65+
85
African American
72
Asian
35
Caucasian
114
Hispanic
56
demographic
index
Has Kids
111
No Kids
75
- $20k
84
$20k-40k
95
$40k-60k
113
$60k-80k
108
$80k-100k
102
$100k-125k
102
$125k +
78
No College
101
College
97
Adv. Degree
111

Understand Stauffer's Consumer Behavior

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Stauffer's Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
441

Where is Stauffer's Purchased?

channels
index
Club
135
Dollar
458
Drug
11
Food
45
Gas & Convenience
3
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.4x
Gerber Graduates 1.4x
Kelloggs Froot Loops 1.4x
Hunt's Snack Pack 1.4x

How Did They Pay?

method
index
Cash
85
Credit
102
Debit
104
Food Stamps
137

When is Stauffer's Purchased?

day of week
Sun
16.2%
Mon
13.6%
Tue
13.1%
Wed
13.0%
Thu
12.5%
Fri
14.7%
Sat
17.0%
time of day
Morning
16.6%
Noon
17.2%
Afternoon
33.8%
Evening
26.5%
Late
5.8%

Get More Stauffer's Data

Contact us for the latest Stauffer's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Stauffer's consumers switch to?

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Why do consumers stop buying Stauffer's products?

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Which retailers do Stauffer's shoppers prefer to shop at?

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What motivates consumers to try Stauffer's products?

Research the Stauffer's Target Market

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Who actually buys Stauffer's? Do these consumers match the intended target market of Stauffer's?

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What motivates the target market to buy Stauffer's?

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What other target market should Stauffer's look at?

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Which other brands have a similar target market?

About Our Stauffer's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.