Stayfree Consumer Insights

Who buys Stayfree?

A Stayfree consumer is generally very low income, Asian, and adolescent age. Stayfree consumers are more likely to purchase Stayfree during larger pantry stocking trips. Brands such as Always, Olay, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

Stayfree Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.97
% of Basket $ (median)
17.9%
Total Basket $ (median)
$27.75

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Stayfree Consumer Demographics

demographic
index
Female
103
Male
68
<24
129
25-34
119
35-44
108
45-54
85
55-64
43
65+
42
African American
199
Asian
223
Caucasian
73
Hispanic
168
demographic
index
Has Kids
103
No Kids
93
- $20k
141
$20k-40k
138
$40k-60k
117
$60k-80k
100
$80k-100k
77
$100k-125k
72
$125k +
46
No College
116
College
101
Adv. Degree
76

Understand Stayfree Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Stayfree Basket Affinity & Size

brand
basket affinity
Always 7.2x
Olay 6.3x
TRESemme 6.3x
Listerine 6.0x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
262

Where is Stayfree Purchased?

channels
index
Beauty
19
Club
0
Dollar
217
Drug
296
Food
73
Gas & Convenience
2
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.5x
Gerber Graduates 1.4x
Scott 1.4x
Angel Soft 1.3x

How Did They Pay?

method
index
Cash
155
Credit
78
Debit
89
Food Stamps
73

When is Stayfree Purchased?

day of week
Sun
16.0%
Mon
12.6%
Tue
13.2%
Wed
12.5%
Thu
13.1%
Fri
14.6%
Sat
18.0%
time of day
Morning
15.7%
Noon
15.7%
Afternoon
32.5%
Evening
27.3%
Late
8.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Stayfree consumers purchase?

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Why do Stayfree consumers try new brands?

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Where do Stayfree consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stayfree Target Market

Arrow and target

Who actually buys Stayfree? Do these consumers match the intended target market of Stayfree?

Thought bubble

What motivates the target market to purchase Stayfree?

magnifying glass

What other target market should Stayfree look at?

venn diagram

Which other brands have a similar target market?

About Our Stayfree Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.