Steak-umm Consumer Insights

Who buys Steak-umm?

A Steak-umm consumer is generally very low income, African American, and upper middle age. Steak-umm consumers are more likely to purchase Steak-umm during larger pantry stocking trips. Brands such as Banquet, Utz, and Chef Boyardee also tend to be purchased in the same trip. See sample consumer insights data below.

Steak-umm Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.16
% of Basket $ (median)
9.5%
Total Basket $ (median)
$75.26

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Steak-umm Consumer Demographics

demographic
index
Female
101
Male
94
<24
87
25-34
89
35-44
104
45-54
112
55-64
101
65+
73
African American
124
Asian
26
Caucasian
113
Hispanic
42
demographic
index
Has Kids
99
No Kids
101
- $20k
142
$20k-40k
119
$40k-60k
113
$60k-80k
94
$80k-100k
103
$100k-125k
69
$125k +
62
No College
148
College
95
Adv. Degree
67

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Steak-umm Basket Affinity & Size

brand
basket affinity
Banquet 6.2x
Utz 5.3x
Chef Boyardee 5.3x
Perdue 4.7x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
489

Where is Steak-umm Purchased?

channels
index
Dollar
68
Drug
18
Food
184
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.1x
Perdue 1.9x
Sunny Meadow 1.8x
Sunbeam 1.7x

How Did They Pay?

method
index
Cash
119
Credit
88
Debit
83
Food Stamps
256

When is Steak-umm Purchased?

day of week
Sun
19.6%
Mon
14.4%
Tue
12.0%
Wed
10.7%
Thu
10.7%
Fri
14.5%
Sat
18.2%
time of day
Morning
14.1%
Noon
15.1%
Afternoon
37.5%
Evening
27.9%
Late
5.4%

About Our Steak-umm Consumer Insights

How do we know who buys Steak-umm? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Steak-umm consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.