Steak-umm Consumer Insights

Who buys Steak-umm? A Steak-umm consumer is generally very low income, African American, and upper middle age. Steak-umm consumers are more likely to purchase Steak-umm during larger pantry stocking trips. Brands such as Banquet, Utz, and Chef Boyardee also tend to be purchased in the same trip. Sample consumer insights data below.

Steak-umm Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.16
% of Basket $ (median)
9.5%
Total Basket $ (median)
$75.26

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Steak-umm Consumer Demographics

demographic
index
Female
101
Male
94
<24
87
25-34
89
35-44
104
45-54
112
55-64
101
65+
73
African American
124
Asian
26
Caucasian
113
Hispanic
42
demographic
index
Has Kids
99
No Kids
101
- $20k
142
$20k-40k
119
$40k-60k
113
$60k-80k
94
$80k-100k
103
$100k-125k
69
$125k +
62
No College
148
College
95
Adv. Degree
67

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Steak-umm Basket Affinity & Size

brand
basket affinity
Banquet 6.2x
Utz 5.3x
Chef Boyardee 5.3x
Perdue 4.7x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
489

Where is Steak-umm Purchased?

channels
index
Dollar
68
Drug
18
Food
184
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.1x
Perdue 1.9x
Sunny Meadow 1.8x
Sunbeam 1.7x

How Did They Pay?

method
index
Cash
119
Credit
88
Debit
83
Food Stamps
256

When is Steak-umm Purchased?

day of week
Sun
19.6%
Mon
14.4%
Tue
12.0%
Wed
10.7%
Thu
10.7%
Fri
14.5%
Sat
18.2%
time of day
Morning
14.1%
Noon
15.1%
Afternoon
37.5%
Evening
27.9%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Steak-umm consumers purchase?

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Why do Steak-umm consumers try new brands?

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Where do Steak-umm consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Steak-umm Target Market

Arrow and target

Who actually buys Steak-umm? Do these consumers match the intended target market of Steak-umm?

Thought bubble

What motivates the target market to purchase Steak-umm?

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What other target market should Steak-umm look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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