Steel Reserve Consumer Insights

Who buys Steel Reserve? A Steel Reserve consumer is generally very low income, African American, and adolescent age. Steel Reserve consumers are more likely to purchase Steel Reserve during small to mid sized trips. Brands such as Almond Breeze, Bud Light, and Johnsonville also tend to be purchased in the same trip. Sample consumer insights data below.

Steel Reserve Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.20
% of Basket $ (median)
23.5%
Total Basket $ (median)
$13.63

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Steel Reserve Consumer Demographics

demographic
index
Female
82
Male
278
<24
159
25-34
158
35-44
87
45-54
60
55-64
72
65+
36
African American
462
Asian
84
Caucasian
85
Hispanic
80
demographic
index
Has Kids
77
No Kids
152
- $20k
226
$20k-40k
180
$40k-60k
110
$60k-80k
62
$80k-100k
37
$100k-125k
92
$125k +
27
No College
111
College
112
Adv. Degree
30

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Steel Reserve Basket Affinity & Size

brand
basket affinity
Almond Breeze 16.3x
Bud Light 13.8x
Johnsonville 11.1x
Birds Eye Steamfresh 9.7x
basket size
index
Urgent Need (1-2 Items)
74
Express Lane (3-10 Items)
116
Fill Up (11-20 Items)
103
Pantry Stocking (21+ Items)
104

Where is Steel Reserve Purchased?

channels
index
Dollar
593
Drug
29
Food
135
Gas & Convenience
577
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.5x
Marlboro 2.4x
Monster Energy 2.3x
Bud Light 2.3x

How Did They Pay?

method
index
Cash
143
Credit
57
Debit
117
Food Stamps
130

When is Steel Reserve Purchased?

day of week
Sun
16.8%
Mon
13.3%
Tue
11.2%
Wed
12.4%
Thu
13.2%
Fri
15.9%
Sat
17.3%
time of day
Morning
6.4%
Noon
9.6%
Afternoon
40.2%
Evening
32.3%
Late
11.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Steel Reserve consumers purchase?

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Why do Steel Reserve consumers try new brands?

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Where do Steel Reserve consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Steel Reserve Target Market

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Who actually buys Steel Reserve? Do these consumers match the intended target market of Steel Reserve?

Thought bubble

What motivates the target market to purchase Steel Reserve?

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What other target market should Steel Reserve look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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