Steel Reserve Consumer Insights

Who buys Steel Reserve?

A Steel Reserve consumer is generally very low income, African American, and adolescent age. Steel Reserve consumers are more likely to purchase Steel Reserve during small to mid sized trips. Brands such as Almond Breeze, Bud Light, and Johnsonville also tend to be purchased in the same trip. See sample consumer insights data below.

Steel Reserve Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.20
% of Basket $ (median)
23.5%
Total Basket $ (median)
$13.63

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Steel Reserve Consumer Demographics

demographic
index
Female
82
Male
278
<24
159
25-34
158
35-44
87
45-54
60
55-64
72
65+
36
African American
462
Asian
84
Caucasian
85
Hispanic
80
demographic
index
Has Kids
77
No Kids
152
- $20k
226
$20k-40k
180
$40k-60k
110
$60k-80k
62
$80k-100k
37
$100k-125k
92
$125k +
27
No College
111
College
112
Adv. Degree
30

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Steel Reserve Basket Affinity & Size

brand
basket affinity
Almond Breeze 16.3x
Bud Light 13.8x
Johnsonville 11.1x
Birds Eye Steamfresh 9.7x
basket size
index
Urgent Need (1-2 Items)
74
Express Lane (3-10 Items)
116
Fill Up (11-20 Items)
103
Pantry Stocking (21+ Items)
104

Where is Steel Reserve Purchased?

channels
index
Dollar
593
Drug
29
Food
135
Gas & Convenience
577
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.5x
Marlboro 2.4x
Monster Energy 2.3x
Bud Light 2.3x

How Did They Pay?

method
index
Cash
143
Credit
57
Debit
117
Food Stamps
130

When is Steel Reserve Purchased?

day of week
Sun
16.8%
Mon
13.3%
Tue
11.2%
Wed
12.4%
Thu
13.2%
Fri
15.9%
Sat
17.3%
time of day
Morning
6.4%
Noon
9.6%
Afternoon
40.2%
Evening
32.3%
Late
11.5%

About Our Steel Reserve Consumer Insights

How do we know who buys Steel Reserve? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Steel Reserve consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.