Stefano's Consumer Insights

Who buys Stefano's?

A Stefano's consumer is generally very low income, Hispanic, and adolescent age. Stefano's consumers are more likely to purchase Stefano's during larger pantry stocking trips. Brands such as Marketside, Totino's Pizza Rolls, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Stefano's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
6.4%
Total Basket $ (median)
$39.11

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stefano's Consumer Demographics

demographic
index
Female
99
Male
110
<24
235
25-34
85
35-44
81
45-54
130
55-64
143
65+
20
African American
101
Asian
37
Caucasian
106
Hispanic
118
demographic
index
Has Kids
94
No Kids
113
- $20k
210
$20k-40k
157
$40k-60k
109
$60k-80k
78
$80k-100k
61
$100k-125k
67
$125k +
44
No College
169
College
92
Adv. Degree
59

Understand Stefano's Consumer Behavior

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Stefano's Basket Affinity & Size

brand
basket affinity
Marketside 10.7x
Totino's Pizza Rolls 8.6x
Sunny Meadow 7.9x
Red Baron 7.4x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
397

Where is Stefano's Purchased?

channels
index
Food
11
Mass
211
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 2.0x
Totino's Party Pizza 1.9x
Sunbeam 1.8x
Borden 1.8x

How Did They Pay?

method
index
Cash
101
Credit
67
Debit
110
Food Stamps
281

When is Stefano's Purchased?

day of week
Sun
18.7%
Mon
13.6%
Tue
12.0%
Wed
15.6%
Thu
11.3%
Fri
17.5%
Sat
11.2%
time of day
Morning
14.6%
Noon
15.0%
Afternoon
31.9%
Evening
27.3%
Late
11.2%

About Our Stefano's Consumer Insights

How do we know who buys Stefano's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Stefano's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.