Stella Consumer Insights

Who buys Stella?

A Stella consumer is generally very high income, Caucasian, and older age. Stella consumers are more likely to purchase Stella during larger pantry stocking trips. Brands such as Fresh Express, Barilla, and Sabra also tend to be purchased in the same trip. See sample consumer insights data below.

Stella Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.5%
Total Basket $ (median)
$71.95

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stella Consumer Demographics

demographic
index
Female
99
Male
106
<24
99
25-34
83
35-44
90
45-54
128
55-64
129
65+
127
African American
33
Asian
60
Caucasian
111
Hispanic
82
demographic
index
Has Kids
91
No Kids
121
- $20k
71
$20k-40k
86
$40k-60k
81
$60k-80k
96
$80k-100k
107
$100k-125k
116
$125k +
153
No College
70
College
103
Adv. Degree
120

Understand Stella Consumer Behavior

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Stella Basket Affinity & Size

brand
basket affinity
Fresh Express 7.2x
Barilla 6.9x
Sabra 6.6x
Taylor Farms 6.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
455

Where is Stella Purchased?

channels
index
Club
95
Drug
80
Food
205
Gas & Convenience
11
Mass
34
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.7x
Almond Breeze 1.6x
Skippy 1.6x
Nabisco Triscuit 1.5x

How Did They Pay?

method
index
Cash
168
Credit
96
Debit
75
Food Stamps
67

When is Stella Purchased?

day of week
Sun
18.6%
Mon
15.0%
Tue
11.9%
Wed
12.8%
Thu
10.5%
Fri
13.6%
Sat
17.7%
time of day
Morning
14.3%
Noon
18.7%
Afternoon
37.5%
Evening
25.5%
Late
4.0%

Get More Stella Data

Contact us for the latest Stella consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Stella consumers switch to?

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Why do consumers stop buying Stella products?

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Which retailers do Stella shoppers prefer to shop at?

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What motivates consumers to try Stella products?

Research the Stella Target Market

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Who actually buys Stella? Do these consumers match the intended target market of Stella?

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What motivates the target market to purchase Stella?

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What other target market should Stella look at?

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Which other brands have a similar target market?

About Our Stella Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.