Stella Consumer Insights

Who buys Stella?

A Stella consumer is generally very high income, Caucasian, and older age. Stella consumers are more likely to purchase Stella during larger pantry stocking trips. Brands such as Fresh Express, Barilla, and Sabra also tend to be purchased in the same trip. See sample consumer insights data below.

Stella Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.5%
Total Basket $ (median)
$71.95

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stella Consumer Demographics

demographic
index
Female
99
Male
106
<24
99
25-34
83
35-44
90
45-54
128
55-64
129
65+
127
African American
33
Asian
60
Caucasian
111
Hispanic
82
demographic
index
Has Kids
91
No Kids
121
- $20k
71
$20k-40k
86
$40k-60k
81
$60k-80k
96
$80k-100k
107
$100k-125k
116
$125k +
153
No College
70
College
103
Adv. Degree
120

Understand Stella Consumer Behavior

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Stella Basket Affinity & Size

brand
basket affinity
Fresh Express 7.2x
Barilla 6.9x
Sabra 6.6x
Taylor Farms 6.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
455

Where is Stella Purchased?

channels
index
Club
95
Drug
80
Food
205
Gas & Convenience
11
Mass
34
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.7x
Almond Breeze 1.6x
Skippy 1.6x
Nabisco Triscuit 1.5x

How Did They Pay?

method
index
Cash
168
Credit
96
Debit
75
Food Stamps
67

When is Stella Purchased?

day of week
Sun
18.6%
Mon
15.0%
Tue
11.9%
Wed
12.8%
Thu
10.5%
Fri
13.6%
Sat
17.7%
time of day
Morning
14.3%
Noon
18.7%
Afternoon
37.5%
Evening
25.5%
Late
4.0%

About Our Stella Consumer Insights

How do we know who buys Stella? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Stella consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.