Stella Artois Consumer Insights

Who buys Stella Artois?

A Stella Artois consumer is generally very high income, Hispanic, and older age. Stella Artois consumers are more likely to purchase Stella Artois during larger pantry stocking trips. Brands such as Sabra, Horizon Organic, and Bud Light also tend to be purchased in the same trip. See sample consumer insights data below.

Stella Artois Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$13.99
% of Basket $ (median)
23.5%
Total Basket $ (median)
$59.42

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stella Artois Consumer Demographics

demographic
index
Female
96
Male
139
<24
97
25-34
90
35-44
102
45-54
104
55-64
111
65+
110
African American
49
Asian
153
Caucasian
89
Hispanic
164
demographic
index
Has Kids
91
No Kids
120
- $20k
55
$20k-40k
77
$40k-60k
85
$60k-80k
89
$80k-100k
114
$100k-125k
118
$125k +
168
No College
74
College
101
Adv. Degree
124

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Stella Artois Basket Affinity & Size

brand
basket affinity
Sabra 9.3x
Horizon Organic 7.0x
Bud Light 5.9x
Lays Wavy 5.2x
basket size
index
Urgent Need (1-2 Items)
43
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
208

Where is Stella Artois Purchased?

channels
index
Club
228
Dollar
0
Drug
102
Food
154
Gas & Convenience
205
Mass
32
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.6x
Horizon Organic 1.6x
Smart Balance 1.6x
Almond Breeze 1.5x

How Did They Pay?

method
index
Cash
96
Credit
116
Debit
98
Food Stamps
30

When is Stella Artois Purchased?

day of week
Sun
14.0%
Mon
8.6%
Tue
9.7%
Wed
10.7%
Thu
12.2%
Fri
20.7%
Sat
24.1%
time of day
Morning
9.1%
Noon
16.1%
Afternoon
37.6%
Evening
31.2%
Late
6.0%

Get More Stella Artois Data

Contact us for the latest Stella Artois consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Stella Artois consumers switch to?

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Why do consumers stop buying Stella Artois products?

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Which retailers do Stella Artois shoppers prefer to shop at?

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What motivates consumers to try Stella Artois products?

Research the Stella Artois Target Market

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Who actually buys Stella Artois? Do these consumers match the intended target market of Stella Artois?

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What motivates the target market to purchase Stella Artois?

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What other target market should Stella Artois look at?

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Which other brands have a similar target market?

About Our Stella Artois Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.