Stella Rosa Consumer Insights

Who buys Stella Rosa? A Stella Rosa consumer is generally very high income, Hispanic, and adolescent age. Stella Rosa consumers are more likely to purchase Stella Rosa during larger pantry stocking trips. Brands such as Jennie-O, Lays Wavy, and Sabra also tend to be purchased in the same trip. Sample consumer insights data below.

Stella Rosa Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.97
% of Basket $ (median)
17.6%
Total Basket $ (median)
$62.25

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Stella Rosa Consumer Demographics

demographic
index
Female
97
Male
125
<24
183
25-34
135
35-44
97
45-54
74
55-64
31
65+
119
African American
90
Asian
358
Caucasian
40
Hispanic
383
demographic
index
Has Kids
101
No Kids
97
- $20k
125
$20k-40k
109
$40k-60k
95
$60k-80k
102
$80k-100k
78
$100k-125k
63
$125k +
137
No College
74
College
113
Adv. Degree
69

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Stella Rosa Basket Affinity & Size

brand
basket affinity
Jennie-O 9.1x
Lays Wavy 8.7x
Sabra 7.5x
Bud Light 7.3x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
196
Pantry Stocking (21+ Items)
198

Where is Stella Rosa Purchased?

channels
index
Club
474
Dollar
2
Drug
40
Food
91
Gas & Convenience
21
Mass
37
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.2x
Arizona (Beverage) 1.9x
King's Hawaiian 1.8x
Post Honey Bunches Of Oats 1.8x

How Did They Pay?

method
index
Cash
149
Credit
74
Debit
110
Food Stamps
26

When is Stella Rosa Purchased?

day of week
Sun
14.7%
Mon
8.9%
Tue
10.9%
Wed
13.1%
Thu
12.9%
Fri
14.5%
Sat
24.9%
time of day
Morning
8.2%
Noon
14.9%
Afternoon
39.7%
Evening
32.0%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Stella Rosa consumers purchase?

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Why do Stella Rosa consumers try new brands?

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Where do Stella Rosa consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stella Rosa Target Market

Arrow and target

Who actually buys Stella Rosa? Do these consumers match the intended target market of Stella Rosa?

Thought bubble

What motivates the target market to purchase Stella Rosa?

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What other target market should Stella Rosa look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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