Stella Rosa Consumer Insights

Who buys Stella Rosa?

A Stella Rosa consumer is generally very high income, Hispanic, and adolescent age. Stella Rosa consumers are more likely to purchase Stella Rosa during larger pantry stocking trips. Brands such as Jennie-O, Lays Wavy, and Sabra also tend to be purchased in the same trip. See sample consumer insights data below.

Stella Rosa Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$10.97
% of Basket $ (median)
17.6%
Total Basket $ (median)
$62.25

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stella Rosa Consumer Demographics

demographic
index
Female
97
Male
125
<24
183
25-34
135
35-44
97
45-54
74
55-64
31
65+
119
African American
90
Asian
358
Caucasian
40
Hispanic
383
demographic
index
Has Kids
101
No Kids
97
- $20k
125
$20k-40k
109
$40k-60k
95
$60k-80k
102
$80k-100k
78
$100k-125k
63
$125k +
137
No College
74
College
113
Adv. Degree
69

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Stella Rosa Basket Affinity & Size

brand
basket affinity
Jennie-O 9.1x
Lays Wavy 8.7x
Sabra 7.5x
Bud Light 7.3x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
196
Pantry Stocking (21+ Items)
198

Where is Stella Rosa Purchased?

channels
index
Club
474
Dollar
2
Drug
40
Food
91
Gas & Convenience
21
Mass
37
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.2x
Arizona (Beverage) 1.9x
King's Hawaiian 1.8x
Post Honey Bunches Of Oats 1.8x

How Did They Pay?

method
index
Cash
149
Credit
74
Debit
110
Food Stamps
26

When is Stella Rosa Purchased?

day of week
Sun
14.7%
Mon
8.9%
Tue
10.9%
Wed
13.1%
Thu
12.9%
Fri
14.5%
Sat
24.9%
time of day
Morning
8.2%
Noon
14.9%
Afternoon
39.7%
Evening
32.0%
Late
5.3%

Get More Stella Rosa Data

Contact us for the latest Stella Rosa consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Stella Rosa consumers switch to?

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Why do consumers stop buying Stella Rosa products?

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Which retailers do Stella Rosa shoppers prefer to shop at?

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What motivates consumers to try Stella Rosa products?

Research the Stella Rosa Target Market

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Who actually buys Stella Rosa? Do these consumers match the intended target market of Stella Rosa?

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What motivates the target market to buy Stella Rosa?

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What other target market should Stella Rosa look at?

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Which other brands have a similar target market?

About Our Stella Rosa Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.