Sterilite Consumer Insights

Who buys Sterilite? Sterilite consumers are generally very high income, Asian, and adolescent age. Sterilite consumers are more likely to purchase Sterilite during larger pantry stocking trips. Brands such as Crayola, Swiffer, and Hefty also tend to be purchased in the same trip. Sample consumer insights data below.

Sterilite Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.92
% of Basket $ (median)
15.1%
Total Basket $ (median)
$52.59

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sterilite Consumer Demographics

demographic
index
Female
101
Male
91
<24
129
25-34
116
35-44
93
45-54
91
55-64
93
65+
96
African American
85
Asian
103
Caucasian
102
Hispanic
86
demographic
index
Has Kids
97
No Kids
106
- $20k
102
$20k-40k
102
$40k-60k
101
$60k-80k
97
$80k-100k
99
$100k-125k
97
$125k +
104
No College
87
College
101
Adv. Degree
112

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Sterilite Basket Affinity & Size

brand
basket affinity
Crayola 11.3x
Swiffer 6.5x
Hefty 5.6x
Archer Farms 5.5x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
255

Where is Sterilite Purchased?

channels
index
Beauty
0
Club
2
Dollar
275
Drug
3
Food
2
Mass
205
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Crayola 1.2x
Huggies 1.2x
Gerber 1.2x
Gerber Graduates 1.2x

How Did They Pay?

method
index
Cash
76
Credit
111
Debit
111
Food Stamps
34

When is Sterilite Purchased?

day of week
Sun
17.2%
Mon
13.7%
Tue
12.4%
Wed
12.2%
Thu
11.6%
Fri
14.4%
Sat
18.6%
time of day
Morning
15.2%
Noon
18.3%
Afternoon
35.6%
Evening
24.4%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sterilite consumers purchase?

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Why do Sterilite consumers try new brands?

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Where do Sterilite consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sterilite Target Market

Arrow and target

Who actually buys Sterilite? Do these consumers match the intended target market of Sterilite?

Thought bubble

What motivates the target market to purchase Sterilite?

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What other target market should Sterilite look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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