Sterilite Consumer Insights

Who buys Sterilite?

A Sterilite consumer is generally very high income, Asian, and adolescent age. Sterilite consumers are more likely to purchase Sterilite during larger pantry stocking trips. Brands such as Crayola, Swiffer, and Hefty also tend to be purchased in the same trip. See sample consumer insights data below.

Sterilite Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.92
% of Basket $ (median)
15.1%
Total Basket $ (median)
$52.59

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sterilite Consumer Demographics

demographic
index
Female
101
Male
91
<24
129
25-34
116
35-44
93
45-54
91
55-64
93
65+
96
African American
85
Asian
103
Caucasian
102
Hispanic
86
demographic
index
Has Kids
97
No Kids
106
- $20k
102
$20k-40k
102
$40k-60k
101
$60k-80k
97
$80k-100k
99
$100k-125k
97
$125k +
104
No College
87
College
101
Adv. Degree
112

Understand Sterilite Consumer Behavior

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Sterilite Basket Affinity & Size

brand
basket affinity
Crayola 11.3x
Swiffer 6.5x
Hefty 5.6x
Archer Farms 5.5x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
255

Where is Sterilite Purchased?

channels
index
Beauty
0
Club
2
Dollar
275
Drug
3
Food
2
Mass
205
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Crayola 1.2x
Huggies 1.2x
Gerber 1.2x
Gerber Graduates 1.2x

How Did They Pay?

method
index
Cash
76
Credit
111
Debit
111
Food Stamps
34

When is Sterilite Purchased?

day of week
Sun
17.2%
Mon
13.7%
Tue
12.4%
Wed
12.2%
Thu
11.6%
Fri
14.4%
Sat
18.6%
time of day
Morning
15.2%
Noon
18.3%
Afternoon
35.6%
Evening
24.4%
Late
6.5%

Get More Sterilite Data

Better understand Sterilite consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Sterilite consumers switch to?

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Why do consumers stop buying Sterilite products?

Store front

Which retailers do Sterilite shoppers prefer to shop at?

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What motivates consumers to try Sterilite products?

Research the Sterilite Target Market

Arrow and target

Who actually buys Sterilite? Do these consumers match the intended target market of Sterilite?

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What motivates the target market to buy Sterilite?

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What other target market should Sterilite look at?

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Which other brands have a similar target market?

About Our Sterilite Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.