Stevia Consumer Insights

Who buys Stevia?

A Stevia consumer is generally slightly higher income, African American, and senior age. Stevia consumers are more likely to purchase Stevia during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Starkist, and Borden also tend to be purchased in the same trip. See sample consumer insights data below.

Stevia Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.6%
Total Basket $ (median)
$53.55

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stevia Consumer Demographics

demographic
index
Female
101
Male
90
<24
62
25-34
74
35-44
91
45-54
123
55-64
148
65+
216
African American
106
Asian
68
Caucasian
106
Hispanic
84
demographic
index
Has Kids
83
No Kids
137
- $20k
76
$20k-40k
98
$40k-60k
103
$60k-80k
107
$80k-100k
108
$100k-125k
91
$125k +
103
No College
104
College
99
Adv. Degree
100

Understand Stevia Consumer Behavior

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Stevia Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 5.6x
Starkist 5.3x
Borden 4.7x
General Mills Fiber One 4.5x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
448

Where is Stevia Purchased?

channels
index
Club
10
Dollar
1
Drug
11
Food
116
Gas & Convenience
3
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.6x
Coca-Cola Zero 1.6x
Sparkling Ice 1.6x
International Delight 1.5x

How Did They Pay?

method
index
Cash
113
Credit
86
Debit
110
Food Stamps
91

When is Stevia Purchased?

day of week
Sun
17.6%
Mon
14.0%
Tue
12.0%
Wed
12.4%
Thu
12.4%
Fri
14.8%
Sat
16.8%
time of day
Morning
14.4%
Noon
18.4%
Afternoon
36.3%
Evening
25.3%
Late
5.6%

About Our Stevia Consumer Insights

How do we know who buys Stevia? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Stevia consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.