Stone Brewing Consumer Insights

Who buys Stone Brewing? Stone Brewing consumers are generally very high income, Asian, and senior age. Stone Brewing consumers are more likely to purchase Stone Brewing during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Aquafina, and Gerber Graduates also tend to be purchased in the same trip. Sample consumer insights data below.

Stone Brewing Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.69
% of Basket $ (median)
15.1%
Total Basket $ (median)
$57.43

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Stone Brewing Consumer Demographics

demographic
index
Female
94
Male
155
<24
81
25-34
96
35-44
114
45-54
70
55-64
119
65+
121
African American
36
Asian
157
Caucasian
97
Hispanic
111
demographic
index
Has Kids
103
No Kids
93
- $20k
80
$20k-40k
43
$40k-60k
89
$60k-80k
75
$80k-100k
111
$100k-125k
136
$125k +
200
No College
45
College
100
Adv. Degree
165

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Stone Brewing Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 21.9x
Aquafina 20.0x
Gerber Graduates 19.0x
Red Baron 17.7x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
181
Pantry Stocking (21+ Items)
261

Where is Stone Brewing Purchased?

channels
index
Club
241
Drug
46
Food
178
Gas & Convenience
12
Mass
25
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.3x
Taylor Farms 1.9x
Horizon Organic 1.9x
Canada Dry 1.6x

How Did They Pay?

method
index
Cash
107
Credit
117
Debit
94
Food Stamps
9

When is Stone Brewing Purchased?

day of week
Sun
16.9%
Mon
12.3%
Tue
13.1%
Wed
11.6%
Thu
10.0%
Fri
16.6%
Sat
19.6%
time of day
Morning
11.1%
Noon
16.1%
Afternoon
38.3%
Evening
29.8%
Late
4.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Stone Brewing consumers purchase?

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Why do Stone Brewing consumers try new brands?

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Where do Stone Brewing consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stone Brewing Target Market

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Who actually buys Stone Brewing? Do these consumers match the intended target market of Stone Brewing?

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What motivates the target market to purchase Stone Brewing?

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What other target market should Stone Brewing look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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