Stone Brewing Consumer Insights

Who buys Stone Brewing?

A Stone Brewing consumer is generally very high income, Asian, and senior age. Stone Brewing consumers are more likely to purchase Stone Brewing during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Aquafina, and Gerber Graduates also tend to be purchased in the same trip. See sample consumer insights data below.

Stone Brewing Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$8.69
% of Basket $ (median)
15.1%
Total Basket $ (median)
$57.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stone Brewing Consumer Demographics

demographic
index
Female
94
Male
155
<24
81
25-34
96
35-44
114
45-54
70
55-64
119
65+
121
African American
36
Asian
157
Caucasian
97
Hispanic
111
demographic
index
Has Kids
103
No Kids
93
- $20k
80
$20k-40k
43
$40k-60k
89
$60k-80k
75
$80k-100k
111
$100k-125k
136
$125k +
200
No College
45
College
100
Adv. Degree
165

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Stone Brewing Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 21.9x
Aquafina 20.0x
Gerber Graduates 19.0x
Red Baron 17.7x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
181
Pantry Stocking (21+ Items)
261

Where is Stone Brewing Purchased?

channels
index
Club
241
Drug
46
Food
178
Gas & Convenience
12
Mass
25
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.3x
Taylor Farms 1.9x
Horizon Organic 1.9x
Canada Dry 1.6x

How Did They Pay?

method
index
Cash
107
Credit
117
Debit
94
Food Stamps
9

When is Stone Brewing Purchased?

day of week
Sun
16.9%
Mon
12.3%
Tue
13.1%
Wed
11.6%
Thu
10.0%
Fri
16.6%
Sat
19.6%
time of day
Morning
11.1%
Noon
16.1%
Afternoon
38.3%
Evening
29.8%
Late
4.7%

Get More Stone Brewing Data

Contact us for the latest Stone Brewing consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Stone Brewing consumers switch to?

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Why do consumers stop buying Stone Brewing products?

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Which retailers do Stone Brewing shoppers prefer to shop at?

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What motivates consumers to try Stone Brewing products?

Research the Stone Brewing Target Market

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Who actually buys Stone Brewing? Do these consumers match the intended target market of Stone Brewing?

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What motivates the target market to buy Stone Brewing?

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What other target market should Stone Brewing look at?

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Which other brands have a similar target market?

About Our Stone Brewing Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.