Stonyfield Greek Consumer Insights

Who buys Stonyfield Greek?

A Stonyfield Greek consumer is generally higher income, Caucasian, and lower middle age. Stonyfield Greek consumers are more likely to purchase Stonyfield Greek during larger pantry stocking trips. Brands such as Dannon Oikos, Chobani, and Horizon Organic also tend to be purchased in the same trip. See sample consumer insights data below.

Stonyfield Greek Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.50
% of Basket $ (median)
4.0%
Total Basket $ (median)
$86.93

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stonyfield Greek Consumer Demographics

demographic
index
Female
98
Male
123
<24
103
25-34
93
35-44
105
45-54
104
55-64
101
65+
61
African American
57
Asian
62
Caucasian
110
Hispanic
72
demographic
index
Has Kids
98
No Kids
104
- $20k
65
$20k-40k
62
$40k-60k
89
$60k-80k
96
$80k-100k
127
$100k-125k
137
$125k +
132
No College
55
College
102
Adv. Degree
141

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Stonyfield Greek Basket Affinity & Size

brand
basket affinity
Dannon Oikos 55.4x
Chobani 4.9x
Horizon Organic 4.7x
Birds Eye Steamfresh 4.4x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
512

Where is Stonyfield Greek Purchased?

channels
index
Club
109
Dollar
1
Drug
31
Food
84
Gas & Convenience
0
Mass
127
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 2.7x
Dannon 1.5x
Horizon Organic 1.5x
Smart Balance 1.5x

How Did They Pay?

method
index
Cash
99
Credit
117
Debit
91
Food Stamps
55

When is Stonyfield Greek Purchased?

day of week
Sun
20.6%
Mon
14.7%
Tue
13.1%
Wed
11.2%
Thu
10.0%
Fri
13.5%
Sat
16.9%
time of day
Morning
14.1%
Noon
16.4%
Afternoon
34.7%
Evening
28.0%
Late
6.8%

About Our Stonyfield Greek Consumer Insights

How do we know who buys Stonyfield Greek? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Stonyfield Greek consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.