Stonyfield Greek Consumer Insights

Who buys Stonyfield Greek? A Stonyfield Greek consumer is generally higher income, Caucasian, and lower middle age. Stonyfield Greek consumers are more likely to purchase Stonyfield Greek during larger pantry stocking trips. Brands such as Dannon Oikos, Chobani, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below.

Stonyfield Greek Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.50
% of Basket $ (median)
4.0%
Total Basket $ (median)
$86.93

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Stonyfield Greek Consumer Demographics

demographic
index
Female
98
Male
123
<24
103
25-34
93
35-44
105
45-54
104
55-64
101
65+
61
African American
57
Asian
62
Caucasian
110
Hispanic
72
demographic
index
Has Kids
98
No Kids
104
- $20k
65
$20k-40k
62
$40k-60k
89
$60k-80k
96
$80k-100k
127
$100k-125k
137
$125k +
132
No College
55
College
102
Adv. Degree
141

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Stonyfield Greek Basket Affinity & Size

brand
basket affinity
Dannon Oikos 55.4x
Chobani 4.9x
Horizon Organic 4.7x
Birds Eye Steamfresh 4.4x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
512

Where is Stonyfield Greek Purchased?

channels
index
Club
109
Dollar
1
Drug
31
Food
84
Gas & Convenience
0
Mass
127
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 2.7x
Dannon 1.5x
Horizon Organic 1.5x
Smart Balance 1.5x

How Did They Pay?

method
index
Cash
99
Credit
117
Debit
91
Food Stamps
55

When is Stonyfield Greek Purchased?

day of week
Sun
20.6%
Mon
14.7%
Tue
13.1%
Wed
11.2%
Thu
10.0%
Fri
13.5%
Sat
16.9%
time of day
Morning
14.1%
Noon
16.4%
Afternoon
34.7%
Evening
28.0%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Stonyfield Greek consumers purchase?

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Why do Stonyfield Greek consumers try new brands?

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Where do Stonyfield Greek consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stonyfield Greek Target Market

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Who actually buys Stonyfield Greek? Do these consumers match the intended target market of Stonyfield Greek?

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What motivates the target market to purchase Stonyfield Greek?

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What other target market should Stonyfield Greek look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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