Stonyfield Organic Consumer Insights

Who buys Stonyfield Organic?

A Stonyfield Organic consumer is generally very high income, Asian, and lower middle age. Stonyfield Organic consumers are more likely to purchase Stonyfield Organic during larger pantry stocking trips. Brands such as Horizon Organic, Dannon Danimals, and Gerber Graduates also tend to be purchased in the same trip. See sample consumer insights data below.

Stonyfield Organic Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.0%
Total Basket $ (median)
$66.46

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stonyfield Organic Consumer Demographics

demographic
index
Female
97
Male
128
<24
74
25-34
104
35-44
124
45-54
76
55-64
56
65+
54
African American
48
Asian
109
Caucasian
104
Hispanic
79
demographic
index
Has Kids
114
No Kids
68
- $20k
58
$20k-40k
61
$40k-60k
74
$60k-80k
96
$80k-100k
111
$100k-125k
133
$125k +
185
No College
46
College
98
Adv. Degree
172

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Stonyfield Organic Basket Affinity & Size

brand
basket affinity
Horizon Organic 13.7x
Dannon Danimals 7.2x
Gerber Graduates 6.4x
Boars Head 6.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
442

Where is Stonyfield Organic Purchased?

channels
index
Club
28
Dollar
2
Drug
22
Food
177
Gas & Convenience
4
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.0x
Boars Head 1.6x
Perdue 1.6x
Eggland's Best 1.5x

How Did They Pay?

method
index
Cash
77
Credit
139
Debit
80
Food Stamps
64

When is Stonyfield Organic Purchased?

day of week
Sun
19.8%
Mon
15.2%
Tue
13.1%
Wed
11.8%
Thu
10.8%
Fri
13.3%
Sat
15.9%
time of day
Morning
16.6%
Noon
17.5%
Afternoon
34.0%
Evening
25.6%
Late
6.4%

About Our Stonyfield Organic Consumer Insights

How do we know who buys Stonyfield Organic? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Stonyfield Organic consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.