Stonyfield Organic Consumer Insights

Who buys Stonyfield Organic? A Stonyfield Organic consumer is generally very high income, Asian, and lower middle age. Stonyfield Organic consumers are more likely to purchase Stonyfield Organic during larger pantry stocking trips. Brands such as Horizon Organic, Dannon Danimals, and Gerber Graduates also tend to be purchased in the same trip. Sample consumer insights data below.

Stonyfield Organic Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.0%
Total Basket $ (median)
$66.46

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Stonyfield Organic Consumer Demographics

demographic
index
Female
97
Male
128
<24
74
25-34
104
35-44
124
45-54
76
55-64
56
65+
54
African American
48
Asian
109
Caucasian
104
Hispanic
79
demographic
index
Has Kids
114
No Kids
68
- $20k
58
$20k-40k
61
$40k-60k
74
$60k-80k
96
$80k-100k
111
$100k-125k
133
$125k +
185
No College
46
College
98
Adv. Degree
172

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Stonyfield Organic Basket Affinity & Size

brand
basket affinity
Horizon Organic 13.7x
Dannon Danimals 7.2x
Gerber Graduates 6.4x
Boars Head 6.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
442

Where is Stonyfield Organic Purchased?

channels
index
Club
28
Dollar
2
Drug
22
Food
177
Gas & Convenience
4
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.0x
Boars Head 1.6x
Perdue 1.6x
Eggland's Best 1.5x

How Did They Pay?

method
index
Cash
77
Credit
139
Debit
80
Food Stamps
64

When is Stonyfield Organic Purchased?

day of week
Sun
19.8%
Mon
15.2%
Tue
13.1%
Wed
11.8%
Thu
10.8%
Fri
13.3%
Sat
15.9%
time of day
Morning
16.6%
Noon
17.5%
Afternoon
34.0%
Evening
25.6%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Stonyfield Organic consumers purchase?

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Why do Stonyfield Organic consumers try new brands?

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Where do Stonyfield Organic consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stonyfield Organic Target Market

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Who actually buys Stonyfield Organic? Do these consumers match the intended target market of Stonyfield Organic?

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What motivates the target market to purchase Stonyfield Organic?

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What other target market should Stonyfield Organic look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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