Stonyfield Organic Yobaby Consumer Insights

Who buys Stonyfield Organic Yobaby? Stonyfield Organic Yobaby consumers are generally higher income, Asian, and young adult age. Stonyfield Organic Yobaby consumers are more likely to purchase Stonyfield Organic Yobaby during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Bolthouse Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Stonyfield Organic Yobaby Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.79
% of Basket $ (median)
5.3%
Total Basket $ (median)
$70.92

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Stonyfield Organic Yobaby Consumer Demographics

demographic
index
Female
99
Male
109
<24
56
25-34
158
35-44
127
45-54
16
55-64
23
65+
23
African American
48
Asian
181
Caucasian
94
Hispanic
99
demographic
index
Has Kids
130
No Kids
32
- $20k
83
$20k-40k
61
$40k-60k
71
$60k-80k
105
$80k-100k
98
$100k-125k
162
$125k +
147
No College
55
College
90
Adv. Degree
201

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Stonyfield Organic Yobaby Basket Affinity & Size

brand
basket affinity
Gerber Graduates 26.3x
Gerber 19.5x
Bolthouse Farms 10.6x
Horizon Organic 9.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
464

Where is Stonyfield Organic Yobaby Purchased?

channels
index
Drug
19
Food
160
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 4.1x
Gerber 2.5x
Huggies 2.2x
Horizon Organic 2.1x

How Did They Pay?

method
index
Cash
63
Credit
129
Debit
90
Food Stamps
127

When is Stonyfield Organic Yobaby Purchased?

day of week
Sun
19.3%
Mon
12.3%
Tue
13.8%
Wed
12.3%
Thu
12.3%
Fri
13.4%
Sat
16.5%
time of day
Morning
16.0%
Noon
17.6%
Afternoon
33.5%
Evening
27.2%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Stonyfield Organic Yobaby consumers purchase?

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Why do Stonyfield Organic Yobaby consumers try new brands?

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Where do Stonyfield Organic Yobaby consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stonyfield Organic Yobaby Target Market

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Who actually buys Stonyfield Organic Yobaby? Do these consumers match the intended target market of Stonyfield Organic Yobaby?

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What motivates the target market to purchase Stonyfield Organic Yobaby?

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What other target market should Stonyfield Organic Yobaby look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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