Stonyfield Organic Yobaby Consumer Insights

Who buys Stonyfield Organic Yobaby?

A Stonyfield Organic Yobaby consumer is generally higher income, Asian, and young adult age. Stonyfield Organic Yobaby consumers are more likely to purchase Stonyfield Organic Yobaby during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Bolthouse Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Stonyfield Organic Yobaby Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.79
% of Basket $ (median)
5.3%
Total Basket $ (median)
$70.92

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stonyfield Organic Yobaby Consumer Demographics

demographic
index
Female
99
Male
109
<24
56
25-34
158
35-44
127
45-54
16
55-64
23
65+
23
African American
48
Asian
181
Caucasian
94
Hispanic
99
demographic
index
Has Kids
130
No Kids
32
- $20k
83
$20k-40k
61
$40k-60k
71
$60k-80k
105
$80k-100k
98
$100k-125k
162
$125k +
147
No College
55
College
90
Adv. Degree
201

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Stonyfield Organic Yobaby Basket Affinity & Size

brand
basket affinity
Gerber Graduates 26.3x
Gerber 19.5x
Bolthouse Farms 10.6x
Horizon Organic 9.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
464

Where is Stonyfield Organic Yobaby Purchased?

channels
index
Drug
19
Food
160
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 4.1x
Gerber 2.5x
Huggies 2.2x
Horizon Organic 2.1x

How Did They Pay?

method
index
Cash
63
Credit
129
Debit
90
Food Stamps
127

When is Stonyfield Organic Yobaby Purchased?

day of week
Sun
19.3%
Mon
12.3%
Tue
13.8%
Wed
12.3%
Thu
12.3%
Fri
13.4%
Sat
16.5%
time of day
Morning
16.0%
Noon
17.6%
Afternoon
33.5%
Evening
27.2%
Late
5.7%

Get More Stonyfield Organic Yobaby Data

Contact us for the latest Stonyfield Organic Yobaby consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Stonyfield Organic Yobaby consumers switch to?

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What motivates consumers to try Stonyfield Organic Yobaby products?

Research the Stonyfield Organic Yobaby Target Market

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Who actually buys Stonyfield Organic Yobaby? Do these consumers match the intended target market of Stonyfield Organic Yobaby?

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What motivates the target market to buy Stonyfield Organic Yobaby?

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What other target market should Stonyfield Organic Yobaby look at?

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About Our Stonyfield Organic Yobaby Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.