Stonyfield Organic Yokids Consumer Insights

Who buys Stonyfield Organic Yokids? A Stonyfield Organic Yokids consumer is generally very high income, Caucasian, and lower middle age. Stonyfield Organic Yokids consumers are more likely to purchase Stonyfield Organic Yokids during larger pantry stocking trips. Brands such as Horizon Organic, Gerber Graduates, and Perdue also tend to be purchased in the same trip. Sample consumer insights data below.

Stonyfield Organic Yokids Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
4.3%
Total Basket $ (median)
$91.74

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Stonyfield Organic Yokids Consumer Demographics

demographic
index
Female
101
Male
93
<24
24
25-34
119
35-44
134
45-54
56
55-64
27
65+
34
African American
25
Asian
90
Caucasian
110
Hispanic
63
demographic
index
Has Kids
136
No Kids
20
- $20k
41
$20k-40k
40
$40k-60k
82
$60k-80k
81
$80k-100k
131
$100k-125k
138
$125k +
207
No College
37
College
94
Adv. Degree
202

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Stonyfield Organic Yokids Basket Affinity & Size

brand
basket affinity
Horizon Organic 14.2x
Gerber Graduates 10.7x
Perdue 7.4x
Mott's 6.8x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
24
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
547

Where is Stonyfield Organic Yokids Purchased?

channels
index
Dollar
1
Drug
21
Food
219
Mass
54
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.5x
Gerber Graduates 2.1x
Boars Head 2.0x
Dannon Danimals 1.8x

How Did They Pay?

method
index
Cash
76
Credit
161
Debit
59
Food Stamps
85

When is Stonyfield Organic Yokids Purchased?

day of week
Sun
20.2%
Mon
15.2%
Tue
12.4%
Wed
11.4%
Thu
10.3%
Fri
14.7%
Sat
15.8%
time of day
Morning
19.5%
Noon
20.1%
Afternoon
32.3%
Evening
21.8%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Stonyfield Organic Yokids consumers purchase?

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Why do Stonyfield Organic Yokids consumers try new brands?

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Where do Stonyfield Organic Yokids consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stonyfield Organic Yokids Target Market

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Who actually buys Stonyfield Organic Yokids? Do these consumers match the intended target market of Stonyfield Organic Yokids?

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What motivates the target market to purchase Stonyfield Organic Yokids?

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What other target market should Stonyfield Organic Yokids look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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