Stonyfield Organic Yokids Consumer Insights

Who buys Stonyfield Organic Yokids?

A Stonyfield Organic Yokids consumer is generally very high income, Caucasian, and lower middle age. Stonyfield Organic Yokids consumers are more likely to purchase Stonyfield Organic Yokids during larger pantry stocking trips. Brands such as Horizon Organic, Gerber Graduates, and Perdue also tend to be purchased in the same trip. See sample consumer insights data below.

Stonyfield Organic Yokids Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
4.3%
Total Basket $ (median)
$91.74

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stonyfield Organic Yokids Consumer Demographics

demographic
index
Female
101
Male
93
<24
24
25-34
119
35-44
134
45-54
56
55-64
27
65+
34
African American
25
Asian
90
Caucasian
110
Hispanic
63
demographic
index
Has Kids
136
No Kids
20
- $20k
41
$20k-40k
40
$40k-60k
82
$60k-80k
81
$80k-100k
131
$100k-125k
138
$125k +
207
No College
37
College
94
Adv. Degree
202

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Stonyfield Organic Yokids Basket Affinity & Size

brand
basket affinity
Horizon Organic 14.2x
Gerber Graduates 10.7x
Perdue 7.4x
Mott's 6.8x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
24
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
547

Where is Stonyfield Organic Yokids Purchased?

channels
index
Dollar
1
Drug
21
Food
219
Mass
54
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.5x
Gerber Graduates 2.1x
Boars Head 2.0x
Dannon Danimals 1.8x

How Did They Pay?

method
index
Cash
76
Credit
161
Debit
59
Food Stamps
85

When is Stonyfield Organic Yokids Purchased?

day of week
Sun
20.2%
Mon
15.2%
Tue
12.4%
Wed
11.4%
Thu
10.3%
Fri
14.7%
Sat
15.8%
time of day
Morning
19.5%
Noon
20.1%
Afternoon
32.3%
Evening
21.8%
Late
6.4%

About Our Stonyfield Organic Yokids Consumer Insights

How do we know who buys Stonyfield Organic Yokids? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Stonyfield Organic Yokids consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.