Storck Werthers Original Consumer Insights

Who buys Storck Werthers Original?

A Storck Werthers Original consumer is generally very low income, African American, and senior age. Storck Werthers Original consumers are more likely to purchase Storck Werthers Original during larger pantry stocking trips. Brands such as Twizzlers, Lindt, and Snickers also tend to be purchased in the same trip. See sample consumer insights data below.

Storck Werthers Original Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
7.5%
Total Basket $ (median)
$26.58

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
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Storck Werthers Original Consumer Demographics

demographic
index
Female
101
Male
92
<24
96
25-34
79
35-44
83
45-54
121
55-64
165
65+
217
African American
172
Asian
81
Caucasian
102
Hispanic
73
demographic
index
Has Kids
83
No Kids
138
- $20k
121
$20k-40k
110
$40k-60k
111
$60k-80k
100
$80k-100k
89
$100k-125k
86
$125k +
81
No College
127
College
97
Adv. Degree
84

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Storck Werthers Original Basket Affinity & Size

brand
basket affinity
Twizzlers 8.0x
Lindt 4.9x
Snickers 4.8x
Hershey's Kisses 4.4x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
268

Where is Storck Werthers Original Purchased?

channels
index
Beauty
2
Club
3
Dollar
689
Drug
340
Food
62
Gas & Convenience
20
Mass
94
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Marlboro Gold Pack 1.4x
Yoplait Light 1.3x
Duncan Hines 1.3x

How Did They Pay?

method
index
Cash
150
Credit
84
Debit
89
Food Stamps
118

When is Storck Werthers Original Purchased?

day of week
Sun
15.2%
Mon
12.5%
Tue
13.3%
Wed
14.1%
Thu
13.6%
Fri
14.8%
Sat
16.6%
time of day
Morning
14.6%
Noon
17.1%
Afternoon
35.0%
Evening
27.3%
Late
5.9%

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Find Answers to Questions

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Which brands do Storck Werthers Original consumers switch to?

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Research the Storck Werthers Original Target Market

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Who actually buys Storck Werthers Original? Do these consumers match the intended target market of Storck Werthers Original?

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About Our Storck Werthers Original Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.