Storck Werthers Original Consumer Insights

Who buys Storck Werthers Original? A Storck Werthers Original consumer is generally very low income, African American, and senior age. Storck Werthers Original consumers are more likely to purchase Storck Werthers Original during larger pantry stocking trips. Brands such as Twizzlers, Lindt, and Snickers also tend to be purchased in the same trip. Sample consumer insights data below.

Storck Werthers Original Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
7.5%
Total Basket $ (median)
$26.58

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Storck Werthers Original Consumer Demographics

demographic
index
Female
101
Male
92
<24
96
25-34
79
35-44
83
45-54
121
55-64
165
65+
217
African American
172
Asian
81
Caucasian
102
Hispanic
73
demographic
index
Has Kids
83
No Kids
138
- $20k
121
$20k-40k
110
$40k-60k
111
$60k-80k
100
$80k-100k
89
$100k-125k
86
$125k +
81
No College
127
College
97
Adv. Degree
84

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Storck Werthers Original Basket Affinity & Size

brand
basket affinity
Twizzlers 8.0x
Lindt 4.9x
Snickers 4.8x
Hershey's Kisses 4.4x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
268

Where is Storck Werthers Original Purchased?

channels
index
Beauty
2
Club
3
Dollar
689
Drug
340
Food
62
Gas & Convenience
20
Mass
94
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Marlboro Gold Pack 1.4x
Yoplait Light 1.3x
Duncan Hines 1.3x

How Did They Pay?

method
index
Cash
150
Credit
84
Debit
89
Food Stamps
118

When is Storck Werthers Original Purchased?

day of week
Sun
15.2%
Mon
12.5%
Tue
13.3%
Wed
14.1%
Thu
13.6%
Fri
14.8%
Sat
16.6%
time of day
Morning
14.6%
Noon
17.1%
Afternoon
35.0%
Evening
27.3%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Storck Werthers Original consumers purchase?

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Why do Storck Werthers Original consumers try new brands?

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Where do Storck Werthers Original consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Storck Werthers Original Target Market

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Who actually buys Storck Werthers Original? Do these consumers match the intended target market of Storck Werthers Original?

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What motivates the target market to purchase Storck Werthers Original?

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What other target market should Storck Werthers Original look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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