Stouffer's Consumer Insights

Who buys Stouffer's? Stouffer's consumers are generally slightly higher income, Caucasian, and older age. Stouffer's consumers are more likely to purchase Stouffer's during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Marie Callender's, and Fresh Selections also tend to be purchased in the same trip. Sample consumer insights data below.

Stouffer's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.50
% of Basket $ (median)
9.0%
Total Basket $ (median)
$60.99

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Stouffer's Consumer Demographics

demographic
index
Female
100
Male
103
<24
104
25-34
95
35-44
93
45-54
111
55-64
117
65+
115
African American
104
Asian
65
Caucasian
107
Hispanic
67
demographic
index
Has Kids
91
No Kids
121
- $20k
101
$20k-40k
102
$40k-60k
101
$60k-80k
102
$80k-100k
104
$100k-125k
99
$125k +
89
No College
96
College
101
Adv. Degree
101

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Stouffer's Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 7.2x
Marie Callender's 5.9x
Fresh Selections 5.5x
Pop-Tarts 5.1x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
434

Where is Stouffer's Purchased?

channels
index
Beauty
1
Club
17
Dollar
20
Drug
24
Food
138
Gas & Convenience
13
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.5x
Entenmann's 1.3x
Digiorno 1.3x
Marlboro Gold Pack 1.3x

How Did They Pay?

method
index
Cash
94
Credit
98
Debit
101
Food Stamps
137

When is Stouffer's Purchased?

day of week
Sun
20.2%
Mon
14.1%
Tue
12.7%
Wed
11.9%
Thu
11.2%
Fri
12.9%
Sat
17.0%
time of day
Morning
14.1%
Noon
16.2%
Afternoon
33.9%
Evening
28.8%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Stouffer's consumers purchase?

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Why do Stouffer's consumers try new brands?

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Where do Stouffer's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stouffer's Target Market

Arrow and target

Who actually buys Stouffer's? Do these consumers match the intended target market of Stouffer's?

Thought bubble

What motivates the target market to purchase Stouffer's?

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What other target market should Stouffer's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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