Stouffer's Consumer Insights

Who buys Stouffer's?

A Stouffer's consumer is generally slightly higher income, Caucasian, and older age. Stouffer's consumers are more likely to purchase Stouffer's during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Marie Callender's, and Fresh Selections also tend to be purchased in the same trip. See sample consumer insights data below.

Stouffer's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.50
% of Basket $ (median)
9.0%
Total Basket $ (median)
$60.99

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stouffer's Consumer Demographics

demographic
index
Female
100
Male
103
<24
104
25-34
95
35-44
93
45-54
111
55-64
117
65+
115
African American
104
Asian
65
Caucasian
107
Hispanic
67
demographic
index
Has Kids
91
No Kids
121
- $20k
101
$20k-40k
102
$40k-60k
101
$60k-80k
102
$80k-100k
104
$100k-125k
99
$125k +
89
No College
96
College
101
Adv. Degree
101

Understand Stouffer's Consumer Behavior

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Stouffer's Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 7.2x
Marie Callender's 5.9x
Fresh Selections 5.5x
Pop-Tarts 5.1x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
434

Where is Stouffer's Purchased?

channels
index
Beauty
1
Club
17
Dollar
20
Drug
24
Food
138
Gas & Convenience
13
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.5x
Entenmann's 1.3x
Digiorno 1.3x
Marlboro Gold Pack 1.3x

How Did They Pay?

method
index
Cash
94
Credit
98
Debit
101
Food Stamps
137

When is Stouffer's Purchased?

day of week
Sun
20.2%
Mon
14.1%
Tue
12.7%
Wed
11.9%
Thu
11.2%
Fri
12.9%
Sat
17.0%
time of day
Morning
14.1%
Noon
16.2%
Afternoon
33.9%
Evening
28.8%
Late
7.0%

About Our Stouffer's Consumer Insights

How do we know who buys Stouffer's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Stouffer's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.