Stouffer's Classic Recipes Consumer Insights

Who buys Stouffer's Classic Recipes?

A Stouffer's Classic Recipes consumer is generally lower income, African American, and senior age. Stouffer's Classic Recipes consumers are more likely to purchase Stouffer's Classic Recipes during larger pantry stocking trips. Brands such as Marie Callender's, Lean Cuisine, and Weight Watchers Smart Ones also tend to be purchased in the same trip. See sample consumer insights data below.

Stouffer's Classic Recipes Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.00
% of Basket $ (median)
6.1%
Total Basket $ (median)
$65.93

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stouffer's Classic Recipes Consumer Demographics

demographic
index
Female
100
Male
102
<24
143
25-34
89
35-44
86
45-54
113
55-64
144
65+
151
African American
153
Asian
65
Caucasian
107
Hispanic
51
demographic
index
Has Kids
85
No Kids
135
- $20k
124
$20k-40k
126
$40k-60k
99
$60k-80k
103
$80k-100k
91
$100k-125k
82
$125k +
74
No College
123
College
97
Adv. Degree
87

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Stouffer's Classic Recipes Basket Affinity & Size

brand
basket affinity
Marie Callender's 14.0x
Lean Cuisine 11.4x
Weight Watchers Smart Ones 9.5x
Banquet 6.1x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
496

Where is Stouffer's Classic Recipes Purchased?

channels
index
Dollar
63
Drug
53
Food
61
Gas & Convenience
0
Mass
164
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.8x
Lean Cuisine 1.7x
Marlboro 1.7x
Marlboro Gold Pack 1.6x

How Did They Pay?

method
index
Cash
141
Credit
83
Debit
89
Food Stamps
166

When is Stouffer's Classic Recipes Purchased?

day of week
Sun
19.8%
Mon
13.8%
Tue
12.2%
Wed
12.6%
Thu
11.2%
Fri
13.2%
Sat
17.2%
time of day
Morning
15.0%
Noon
16.4%
Afternoon
32.0%
Evening
27.8%
Late
8.9%

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Find Answers to Questions

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Which brands do Stouffer's Classic Recipes consumers switch to?

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Why do consumers stop buying Stouffer's Classic Recipes products?

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Which retailers do Stouffer's Classic Recipes shoppers prefer to shop at?

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What motivates consumers to try Stouffer's Classic Recipes products?

Research the Stouffer's Classic Recipes Target Market

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Who actually buys Stouffer's Classic Recipes? Do these consumers match the intended target market of Stouffer's Classic Recipes?

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What motivates the target market to buy Stouffer's Classic Recipes?

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What other target market should Stouffer's Classic Recipes look at?

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Which other brands have a similar target market?

About Our Stouffer's Classic Recipes Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.