Stouffer's Classic Recipes Consumer Insights

Who buys Stouffer's Classic Recipes? A Stouffer's Classic Recipes consumer is generally lower income, African American, and senior age. Stouffer's Classic Recipes consumers are more likely to purchase Stouffer's Classic Recipes during larger pantry stocking trips. Brands such as Marie Callender's, Lean Cuisine, and Weight Watchers Smart Ones also tend to be purchased in the same trip. Sample consumer insights data below.

Stouffer's Classic Recipes Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.00
% of Basket $ (median)
6.1%
Total Basket $ (median)
$65.93

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  • Recent demographic data

Stouffer's Classic Recipes Consumer Demographics

demographic
index
Female
100
Male
102
<24
143
25-34
89
35-44
86
45-54
113
55-64
144
65+
151
African American
153
Asian
65
Caucasian
107
Hispanic
51
demographic
index
Has Kids
85
No Kids
135
- $20k
124
$20k-40k
126
$40k-60k
99
$60k-80k
103
$80k-100k
91
$100k-125k
82
$125k +
74
No College
123
College
97
Adv. Degree
87

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Stouffer's Classic Recipes Basket Affinity & Size

brand
basket affinity
Marie Callender's 14.0x
Lean Cuisine 11.4x
Weight Watchers Smart Ones 9.5x
Banquet 6.1x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
496

Where is Stouffer's Classic Recipes Purchased?

channels
index
Dollar
63
Drug
53
Food
61
Gas & Convenience
0
Mass
164
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.8x
Lean Cuisine 1.7x
Marlboro 1.7x
Marlboro Gold Pack 1.6x

How Did They Pay?

method
index
Cash
141
Credit
83
Debit
89
Food Stamps
166

When is Stouffer's Classic Recipes Purchased?

day of week
Sun
19.8%
Mon
13.8%
Tue
12.2%
Wed
12.6%
Thu
11.2%
Fri
13.2%
Sat
17.2%
time of day
Morning
15.0%
Noon
16.4%
Afternoon
32.0%
Evening
27.8%
Late
8.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Stouffer's Classic Recipes consumers purchase?

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Why do Stouffer's Classic Recipes consumers try new brands?

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Where do Stouffer's Classic Recipes consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stouffer's Classic Recipes Target Market

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Who actually buys Stouffer's Classic Recipes? Do these consumers match the intended target market of Stouffer's Classic Recipes?

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What motivates the target market to purchase Stouffer's Classic Recipes?

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What other target market should Stouffer's Classic Recipes look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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