Stouffer's Easy Express Consumer Insights

Who buys Stouffer's Easy Express? A Stouffer's Easy Express consumer is generally very low income, African American, and senior age. Stouffer's Easy Express consumers are more likely to purchase Stouffer's Easy Express during larger pantry stocking trips. Brands such as Banquet, Yoplait Light, and Bertolli also tend to be purchased in the same trip. Sample consumer insights data below.

Stouffer's Easy Express Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.97
% of Basket $ (median)
5.6%
Total Basket $ (median)
$70.44

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Stouffer's Easy Express Consumer Demographics

demographic
index
Female
98
Male
120
<24
151
25-34
113
35-44
85
45-54
90
55-64
115
65+
161
African American
212
Asian
39
Caucasian
103
Hispanic
40
demographic
index
Has Kids
90
No Kids
123
- $20k
181
$20k-40k
146
$40k-60k
114
$60k-80k
85
$80k-100k
79
$100k-125k
74
$125k +
32
No College
117
College
102
Adv. Degree
71

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Stouffer's Easy Express Basket Affinity & Size

brand
basket affinity
Banquet 7.7x
Yoplait Light 7.5x
Bertolli 7.3x
Totino's Pizza Rolls 6.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
113
Pantry Stocking (21+ Items)
534

Where is Stouffer's Easy Express Purchased?

channels
index
Drug
4
Food
15
Mass
208
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marie Callender's 1.8x
Sunbeam 1.7x
Hawaiian Punch 1.7x
Totino's Party Pizza 1.7x

How Did They Pay?

method
index
Cash
97
Credit
74
Debit
104
Food Stamps
299

When is Stouffer's Easy Express Purchased?

day of week
Sun
17.1%
Mon
13.9%
Tue
13.7%
Wed
12.4%
Thu
11.6%
Fri
13.1%
Sat
18.1%
time of day
Morning
12.5%
Noon
13.0%
Afternoon
32.9%
Evening
32.0%
Late
9.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Stouffer's Easy Express consumers purchase?

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Why do Stouffer's Easy Express consumers try new brands?

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Where do Stouffer's Easy Express consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stouffer's Easy Express Target Market

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Who actually buys Stouffer's Easy Express? Do these consumers match the intended target market of Stouffer's Easy Express?

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What motivates the target market to purchase Stouffer's Easy Express?

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What other target market should Stouffer's Easy Express look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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