Stouffer's Easy Express Consumer Insights

Who buys Stouffer's Easy Express?

A Stouffer's Easy Express consumer is generally very low income, African American, and senior age. Stouffer's Easy Express consumers are more likely to purchase Stouffer's Easy Express during larger pantry stocking trips. Brands such as Banquet, Yoplait Light, and Bertolli also tend to be purchased in the same trip. See sample consumer insights data below.

Stouffer's Easy Express Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.97
% of Basket $ (median)
5.6%
Total Basket $ (median)
$70.44

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stouffer's Easy Express Consumer Demographics

demographic
index
Female
98
Male
120
<24
151
25-34
113
35-44
85
45-54
90
55-64
115
65+
161
African American
212
Asian
39
Caucasian
103
Hispanic
40
demographic
index
Has Kids
90
No Kids
123
- $20k
181
$20k-40k
146
$40k-60k
114
$60k-80k
85
$80k-100k
79
$100k-125k
74
$125k +
32
No College
117
College
102
Adv. Degree
71

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Stouffer's Easy Express Basket Affinity & Size

brand
basket affinity
Banquet 7.7x
Yoplait Light 7.5x
Bertolli 7.3x
Totino's Pizza Rolls 6.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
113
Pantry Stocking (21+ Items)
534

Where is Stouffer's Easy Express Purchased?

channels
index
Drug
4
Food
15
Mass
208
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marie Callender's 1.8x
Sunbeam 1.7x
Hawaiian Punch 1.7x
Totino's Party Pizza 1.7x

How Did They Pay?

method
index
Cash
97
Credit
74
Debit
104
Food Stamps
299

When is Stouffer's Easy Express Purchased?

day of week
Sun
17.1%
Mon
13.9%
Tue
13.7%
Wed
12.4%
Thu
11.6%
Fri
13.1%
Sat
18.1%
time of day
Morning
12.5%
Noon
13.0%
Afternoon
32.9%
Evening
32.0%
Late
9.6%

About Our Stouffer's Easy Express Consumer Insights

How do we know who buys Stouffer's Easy Express? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Stouffer's Easy Express consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.