Stouffer's Family Size Consumer Insights

Who buys Stouffer's Family Size?

A Stouffer's Family Size consumer is generally very low income, Caucasian, and adolescent age. Stouffer's Family Size consumers are more likely to purchase Stouffer's Family Size during larger pantry stocking trips. Brands such as Marie Callender's, Banquet, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

Stouffer's Family Size Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.98
% of Basket $ (median)
8.9%
Total Basket $ (median)
$90.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stouffer's Family Size Consumer Demographics

demographic
index
Female
100
Male
98
<24
127
25-34
109
35-44
87
45-54
103
55-64
113
65+
121
African American
97
Asian
58
Caucasian
108
Hispanic
66
demographic
index
Has Kids
95
No Kids
110
- $20k
113
$20k-40k
108
$40k-60k
107
$60k-80k
109
$80k-100k
103
$100k-125k
91
$125k +
60
No College
109
College
100
Adv. Degree
90

Understand Stouffer's Family Size Consumer Behavior

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Stouffer's Family Size Basket Affinity & Size

brand
basket affinity
Marie Callender's 6.1x
Banquet 5.5x
Totino's Pizza Rolls 5.1x
Birds Eye Steamfresh 5.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
126
Pantry Stocking (21+ Items)
522

Where is Stouffer's Family Size Purchased?

channels
index
Club
1
Dollar
11
Drug
17
Food
50
Gas & Convenience
3
Mass
179
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.7x
Sunbeam 1.6x
Sunny Meadow 1.5x
Ro-Tel 1.5x

How Did They Pay?

method
index
Cash
86
Credit
85
Debit
112
Food Stamps
178

When is Stouffer's Family Size Purchased?

day of week
Sun
19.6%
Mon
13.6%
Tue
12.2%
Wed
12.5%
Thu
11.4%
Fri
12.7%
Sat
18.1%
time of day
Morning
13.4%
Noon
16.1%
Afternoon
35.6%
Evening
28.8%
Late
6.1%

Get More Stouffer's Family Size Data

Better understand Stouffer's Family Size consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Stouffer's Family Size consumers switch to?

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Why do consumers stop buying Stouffer's Family Size products?

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Which retailers do Stouffer's Family Size shoppers prefer to shop at?

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What motivates consumers to try Stouffer's Family Size products?

Research the Stouffer's Family Size Target Market

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Who actually buys Stouffer's Family Size? Do these consumers match the intended target market of Stouffer's Family Size?

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What motivates the target market to buy Stouffer's Family Size?

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What other target market should Stouffer's Family Size look at?

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Which other brands have a similar target market?

About Our Stouffer's Family Size Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.