Stouffer's French Bread Pizza Consumer Insights

Who buys Stouffer's French Bread Pizza?

A Stouffer's French Bread Pizza consumer is generally very low income, Caucasian, and upper middle age. Stouffer's French Bread Pizza consumers are more likely to purchase Stouffer's French Bread Pizza during larger pantry stocking trips. Brands such as Lean Cuisine, Marie Callender's, and Totino's Pizza Rolls also tend to be purchased in the same trip. Sample consumer insights data below.

Stouffer's French Bread Pizza Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.39
% of Basket $ (median)
5.9%
Total Basket $ (median)
$57.93

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Stouffer's French Bread Pizza Consumer Demographics

demographic
index
Female
99
Male
109
<24
113
25-34
91
35-44
95
45-54
130
55-64
87
65+
61
African American
78
Asian
44
Caucasian
109
Hispanic
72
demographic
index
Has Kids
95
No Kids
111
- $20k
145
$20k-40k
94
$40k-60k
99
$60k-80k
105
$80k-100k
107
$100k-125k
94
$125k +
70
No College
116
College
100
Adv. Degree
81

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Stouffer's French Bread Pizza Basket Affinity & Size

brand
basket affinity
Lean Cuisine 7.0x
Marie Callender's 6.8x
Totino's Pizza Rolls 6.7x
Banquet 6.6x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
485

Where is Stouffer's French Bread Pizza Purchased?

channels
index
Club
4
Dollar
108
Drug
49
Food
115
Gas & Convenience
4
Mass
121
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.7x
Entenmann's 1.6x
Totino's Pizza Rolls 1.6x
Maxwell House 1.6x

How Did They Pay?

method
index
Cash
123
Credit
90
Debit
89
Food Stamps
186

When is Stouffer's French Bread Pizza Purchased?

day of week
Sun
17.9%
Mon
12.1%
Tue
12.1%
Wed
12.6%
Thu
12.3%
Fri
14.9%
Sat
18.0%
time of day
Morning
14.9%
Noon
16.3%
Afternoon
31.6%
Evening
28.2%
Late
9.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Stouffer's French Bread Pizza consumers purchase?

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Why do Stouffer's French Bread Pizza consumers try new brands?

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Where do Stouffer's French Bread Pizza consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stouffer's French Bread Pizza Target Market

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Who actually buys Stouffer's French Bread Pizza? Do these consumers match the intended target market of Stouffer's French Bread Pizza?

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What motivates the target market to purchase Stouffer's French Bread Pizza?

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What other target market should Stouffer's French Bread Pizza look at?

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Which other brands have a similar target market?

About Our Stouffer's French Bread Pizza Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.