Stouffer's Large Family Size Consumer Insights

Who buys Stouffer's Large Family Size?

A Stouffer's Large Family Size consumer is generally very low income, Caucasian, and young adult age. Stouffer's Large Family Size consumers are more likely to purchase Stouffer's Large Family Size during larger pantry stocking trips. Brands such as Sunbeam, Kelloggs Pop Tarts, and Marie Callender's also tend to be purchased in the same trip. See sample consumer insights data below.

Stouffer's Large Family Size Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.97
% of Basket $ (median)
10.8%
Total Basket $ (median)
$101.15

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stouffer's Large Family Size Consumer Demographics

demographic
index
Female
100
Male
99
<24
101
25-34
111
35-44
100
45-54
97
55-64
83
65+
58
African American
98
Asian
53
Caucasian
108
Hispanic
62
demographic
index
Has Kids
110
No Kids
78
- $20k
120
$20k-40k
106
$40k-60k
112
$60k-80k
111
$80k-100k
99
$100k-125k
84
$125k +
60
No College
119
College
100
Adv. Degree
79

Understand Stouffer's Large Family Size Consumer Behavior

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Stouffer's Large Family Size Basket Affinity & Size

brand
basket affinity
Sunbeam 6.6x
Kelloggs Pop Tarts 6.1x
Marie Callender's 6.0x
Banquet 5.7x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
119
Pantry Stocking (21+ Items)
522

Where is Stouffer's Large Family Size Purchased?

channels
index
Dollar
15
Drug
11
Food
18
Mass
204
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.7x
Totino's Party Pizza 1.7x
Armour 1.6x
Kelloggs Pop Tarts 1.6x

How Did They Pay?

method
index
Cash
84
Credit
79
Debit
114
Food Stamps
227

When is Stouffer's Large Family Size Purchased?

day of week
Sun
18.8%
Mon
14.6%
Tue
12.4%
Wed
12.6%
Thu
12.1%
Fri
12.8%
Sat
16.7%
time of day
Morning
12.7%
Noon
15.5%
Afternoon
36.8%
Evening
28.1%
Late
6.9%

Get More Stouffer's Large Family Size Data

Better understand Stouffer's Large Family Size consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Stouffer's Large Family Size consumers switch to?

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Why do consumers stop buying Stouffer's Large Family Size products?

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Which retailers do Stouffer's Large Family Size shoppers prefer to shop at?

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What motivates consumers to try Stouffer's Large Family Size products?

Research the Stouffer's Large Family Size Target Market

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Who actually buys Stouffer's Large Family Size? Do these consumers match the intended target market of Stouffer's Large Family Size?

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What motivates the target market to buy Stouffer's Large Family Size?

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What other target market should Stouffer's Large Family Size look at?

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Which other brands have a similar target market?

About Our Stouffer's Large Family Size Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.