Stouffer's Large Family Size Consumer Insights

Who buys Stouffer's Large Family Size? Stouffer's Large Family Size consumers are generally very low income, Caucasian, and young adult age. Stouffer's Large Family Size consumers are more likely to purchase Stouffer's Large Family Size during larger pantry stocking trips. Brands such as Sunbeam, Kelloggs Pop Tarts, and Marie Callender's also tend to be purchased in the same trip. Sample consumer insights data below.

Stouffer's Large Family Size Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.97
% of Basket $ (median)
10.8%
Total Basket $ (median)
$101.15

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  • Recent demographic data

Stouffer's Large Family Size Consumer Demographics

demographic
index
Female
100
Male
99
<24
101
25-34
111
35-44
100
45-54
97
55-64
83
65+
58
African American
98
Asian
53
Caucasian
108
Hispanic
62
demographic
index
Has Kids
110
No Kids
78
- $20k
120
$20k-40k
106
$40k-60k
112
$60k-80k
111
$80k-100k
99
$100k-125k
84
$125k +
60
No College
119
College
100
Adv. Degree
79

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Stouffer's Large Family Size Basket Affinity & Size

brand
basket affinity
Sunbeam 6.6x
Kelloggs Pop Tarts 6.1x
Marie Callender's 6.0x
Banquet 5.7x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
119
Pantry Stocking (21+ Items)
522

Where is Stouffer's Large Family Size Purchased?

channels
index
Dollar
15
Drug
11
Food
18
Mass
204
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.7x
Totino's Party Pizza 1.7x
Armour 1.6x
Kelloggs Pop Tarts 1.6x

How Did They Pay?

method
index
Cash
84
Credit
79
Debit
114
Food Stamps
227

When is Stouffer's Large Family Size Purchased?

day of week
Sun
18.8%
Mon
14.6%
Tue
12.4%
Wed
12.6%
Thu
12.1%
Fri
12.8%
Sat
16.7%
time of day
Morning
12.7%
Noon
15.5%
Afternoon
36.8%
Evening
28.1%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Stouffer's Large Family Size consumers purchase?

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Why do Stouffer's Large Family Size consumers try new brands?

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Where do Stouffer's Large Family Size consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stouffer's Large Family Size Target Market

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Who actually buys Stouffer's Large Family Size? Do these consumers match the intended target market of Stouffer's Large Family Size?

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What motivates the target market to purchase Stouffer's Large Family Size?

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What other target market should Stouffer's Large Family Size look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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