Stouffer's Mac Cups Consumer Insights

Who buys Stouffer's Mac Cups?

A Stouffer's Mac Cups consumer is generally slightly higher income, African American, and upper middle age. Stouffer's Mac Cups consumers are more likely to purchase Stouffer's Mac Cups during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Lean Cuisine, and Marie Callender's also tend to be purchased in the same trip. See sample consumer insights data below.

Stouffer's Mac Cups Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.80
% of Basket $ (median)
4.5%
Total Basket $ (median)
$62.15

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stouffer's Mac Cups Consumer Demographics

demographic
index
Female
102
Male
76
<24
108
25-34
94
35-44
99
45-54
113
55-64
98
65+
71
African American
115
Asian
31
Caucasian
113
Hispanic
40
demographic
index
Has Kids
100
No Kids
99
- $20k
84
$20k-40k
87
$40k-60k
104
$60k-80k
96
$80k-100k
126
$100k-125k
115
$125k +
83
No College
87
College
108
Adv. Degree
77

Understand Stouffer's Mac Cups Consumer Behavior

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Stouffer's Mac Cups Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 8.6x
Lean Cuisine 7.9x
Marie Callender's 6.8x
YoCrunch 6.5x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
522

Where is Stouffer's Mac Cups Purchased?

channels
index
Club
18
Dollar
26
Drug
9
Food
117
Gas & Convenience
5
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.9x
Lean Cuisine 1.7x
Gold Peak 1.7x
Birds Eye Steamfresh 1.6x

How Did They Pay?

method
index
Cash
74
Credit
110
Debit
97
Food Stamps
165

When is Stouffer's Mac Cups Purchased?

day of week
Sun
20.4%
Mon
13.8%
Tue
12.4%
Wed
11.5%
Thu
12.7%
Fri
12.8%
Sat
16.4%
time of day
Morning
15.4%
Noon
15.3%
Afternoon
35.0%
Evening
27.7%
Late
6.6%

Get More Stouffer's Mac Cups Data

Better understand Stouffer's Mac Cups consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Stouffer's Mac Cups consumers switch to?

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Why do consumers stop buying Stouffer's Mac Cups products?

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Which retailers do Stouffer's Mac Cups shoppers prefer to shop at?

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What motivates consumers to try Stouffer's Mac Cups products?

Research the Stouffer's Mac Cups Target Market

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Who actually buys Stouffer's Mac Cups? Do these consumers match the intended target market of Stouffer's Mac Cups?

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What motivates the target market to buy Stouffer's Mac Cups?

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What other target market should Stouffer's Mac Cups look at?

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Which other brands have a similar target market?

About Our Stouffer's Mac Cups Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.