Stouffer's Mac Cups Consumer Insights

Who buys Stouffer's Mac Cups? A Stouffer's Mac Cups consumer is generally slightly higher income, African American, and upper middle age. Stouffer's Mac Cups consumers are more likely to purchase Stouffer's Mac Cups during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Lean Cuisine, and Marie Callender's also tend to be purchased in the same trip. Sample consumer insights data below.

Stouffer's Mac Cups Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.80
% of Basket $ (median)
4.5%
Total Basket $ (median)
$62.15

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  • Recent demographic data

Stouffer's Mac Cups Consumer Demographics

demographic
index
Female
102
Male
76
<24
108
25-34
94
35-44
99
45-54
113
55-64
98
65+
71
African American
115
Asian
31
Caucasian
113
Hispanic
40
demographic
index
Has Kids
100
No Kids
99
- $20k
84
$20k-40k
87
$40k-60k
104
$60k-80k
96
$80k-100k
126
$100k-125k
115
$125k +
83
No College
87
College
108
Adv. Degree
77

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Stouffer's Mac Cups Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 8.6x
Lean Cuisine 7.9x
Marie Callender's 6.8x
YoCrunch 6.5x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
522

Where is Stouffer's Mac Cups Purchased?

channels
index
Club
18
Dollar
26
Drug
9
Food
117
Gas & Convenience
5
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.9x
Lean Cuisine 1.7x
Gold Peak 1.7x
Birds Eye Steamfresh 1.6x

How Did They Pay?

method
index
Cash
74
Credit
110
Debit
97
Food Stamps
165

When is Stouffer's Mac Cups Purchased?

day of week
Sun
20.4%
Mon
13.8%
Tue
12.4%
Wed
11.5%
Thu
12.7%
Fri
12.8%
Sat
16.4%
time of day
Morning
15.4%
Noon
15.3%
Afternoon
35.0%
Evening
27.7%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Stouffer's Mac Cups consumers purchase?

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Why do Stouffer's Mac Cups consumers try new brands?

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Where do Stouffer's Mac Cups consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stouffer's Mac Cups Target Market

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Who actually buys Stouffer's Mac Cups? Do these consumers match the intended target market of Stouffer's Mac Cups?

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What motivates the target market to purchase Stouffer's Mac Cups?

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What other target market should Stouffer's Mac Cups look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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