Stouffer's Mac Cups Consumer Insights

Who buys Stouffer's Mac Cups?

A Stouffer's Mac Cups consumer is generally slightly higher income, African American, and upper middle age. Stouffer's Mac Cups consumers are more likely to purchase Stouffer's Mac Cups during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Lean Cuisine, and Marie Callender's also tend to be purchased in the same trip. See sample consumer insights data below.

Stouffer's Mac Cups Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.80
% of Basket $ (median)
4.5%
Total Basket $ (median)
$62.15

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stouffer's Mac Cups Consumer Demographics

demographic
index
Female
102
Male
76
<24
108
25-34
94
35-44
99
45-54
113
55-64
98
65+
71
African American
115
Asian
31
Caucasian
113
Hispanic
40
demographic
index
Has Kids
100
No Kids
99
- $20k
84
$20k-40k
87
$40k-60k
104
$60k-80k
96
$80k-100k
126
$100k-125k
115
$125k +
83
No College
87
College
108
Adv. Degree
77

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Stouffer's Mac Cups Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 8.6x
Lean Cuisine 7.9x
Marie Callender's 6.8x
YoCrunch 6.5x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
522

Where is Stouffer's Mac Cups Purchased?

channels
index
Club
18
Dollar
26
Drug
9
Food
117
Gas & Convenience
5
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.9x
Lean Cuisine 1.7x
Gold Peak 1.7x
Birds Eye Steamfresh 1.6x

How Did They Pay?

method
index
Cash
74
Credit
110
Debit
97
Food Stamps
165

When is Stouffer's Mac Cups Purchased?

day of week
Sun
20.4%
Mon
13.8%
Tue
12.4%
Wed
11.5%
Thu
12.7%
Fri
12.8%
Sat
16.4%
time of day
Morning
15.4%
Noon
15.3%
Afternoon
35.0%
Evening
27.7%
Late
6.6%

About Our Stouffer's Mac Cups Consumer Insights

How do we know who buys Stouffer's Mac Cups? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Stouffer's Mac Cups consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.