Stouffer's Satisfying Servings Consumer Insights

Who buys Stouffer's Satisfying Servings? A Stouffer's Satisfying Servings consumer is generally very low income, African American, and adolescent age. Stouffer's Satisfying Servings consumers are more likely to purchase Stouffer's Satisfying Servings during larger pantry stocking trips. Brands such as Marie Callender's, Lean Cuisine, and Weight Watchers Smart Ones also tend to be purchased in the same trip. Sample consumer insights data below.

Stouffer's Satisfying Servings Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.28
% of Basket $ (median)
6.3%
Total Basket $ (median)
$52.35

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  • Recent demographic data

Stouffer's Satisfying Servings Consumer Demographics

demographic
index
Female
96
Male
141
<24
170
25-34
86
35-44
89
45-54
110
55-64
139
65+
132
African American
122
Asian
75
Caucasian
106
Hispanic
57
demographic
index
Has Kids
83
No Kids
139
- $20k
172
$20k-40k
121
$40k-60k
98
$60k-80k
92
$80k-100k
89
$100k-125k
81
$125k +
69
No College
132
College
97
Adv. Degree
77

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Stouffer's Satisfying Servings Basket Affinity & Size

brand
basket affinity
Marie Callender's 14.8x
Lean Cuisine 7.5x
Weight Watchers Smart Ones 7.3x
Banquet 7.0x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
479

Where is Stouffer's Satisfying Servings Purchased?

channels
index
Dollar
136
Drug
20
Food
41
Gas & Convenience
1
Mass
181
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marie Callender's 1.7x
Marlboro Gold Pack 1.6x
Totino's Party Pizza 1.6x
Weight Watchers Smart Ones 1.6x

How Did They Pay?

method
index
Cash
121
Credit
83
Debit
96
Food Stamps
188

When is Stouffer's Satisfying Servings Purchased?

day of week
Sun
20.0%
Mon
13.0%
Tue
12.5%
Wed
12.0%
Thu
11.8%
Fri
13.5%
Sat
17.1%
time of day
Morning
13.3%
Noon
14.7%
Afternoon
33.2%
Evening
28.8%
Late
9.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Stouffer's Satisfying Servings consumers purchase?

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Why do Stouffer's Satisfying Servings consumers try new brands?

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Where do Stouffer's Satisfying Servings consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stouffer's Satisfying Servings Target Market

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Who actually buys Stouffer's Satisfying Servings? Do these consumers match the intended target market of Stouffer's Satisfying Servings?

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What motivates the target market to purchase Stouffer's Satisfying Servings?

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What other target market should Stouffer's Satisfying Servings look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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