Stouffer's Simple Dishes Consumer Insights

Who buys Stouffer's Simple Dishes?

A Stouffer's Simple Dishes consumer is generally very low income, Caucasian, and adolescent age. Stouffer's Simple Dishes consumers are more likely to purchase Stouffer's Simple Dishes during larger pantry stocking trips. Brands such as Lean Cuisine, Weight Watchers Smart Ones, and Marie Callender's also tend to be purchased in the same trip. See sample consumer insights data below.

Stouffer's Simple Dishes Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.79
% of Basket $ (median)
5.3%
Total Basket $ (median)
$71.66

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stouffer's Simple Dishes Consumer Demographics

demographic
index
Female
98
Male
116
<24
145
25-34
83
35-44
87
45-54
123
55-64
132
65+
140
African American
70
Asian
45
Caucasian
114
Hispanic
37
demographic
index
Has Kids
87
No Kids
129
- $20k
125
$20k-40k
114
$40k-60k
114
$60k-80k
90
$80k-100k
88
$100k-125k
94
$125k +
75
No College
130
College
96
Adv. Degree
85

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Stouffer's Simple Dishes Basket Affinity & Size

brand
basket affinity
Lean Cuisine 10.7x
Weight Watchers Smart Ones 9.3x
Marie Callender's 9.0x
YoCrunch 5.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
487

Where is Stouffer's Simple Dishes Purchased?

channels
index
Dollar
1
Drug
116
Food
68
Mass
152
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.9x
Lean Cuisine 1.8x
Marie Callender's 1.7x
Purina Friskies 1.6x

How Did They Pay?

method
index
Cash
152
Credit
90
Debit
77
Food Stamps
172

When is Stouffer's Simple Dishes Purchased?

day of week
Sun
18.7%
Mon
14.6%
Tue
12.6%
Wed
12.1%
Thu
11.4%
Fri
13.9%
Sat
16.6%
time of day
Morning
13.8%
Noon
15.0%
Afternoon
31.4%
Evening
30.3%
Late
9.5%

About Our Stouffer's Simple Dishes Consumer Insights

How do we know who buys Stouffer's Simple Dishes? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Stouffer's Simple Dishes consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.