Stouffer's Skillets Consumer Insights

Who buys Stouffer's Skillets?

A Stouffer's Skillets consumer is generally lower income, African American, and adolescent age. Stouffer's Skillets consumers are more likely to purchase Stouffer's Skillets during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Totino's Party Pizza, and Marie Callender's also tend to be purchased in the same trip. See sample consumer insights data below.

Stouffer's Skillets Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.33
% of Basket $ (median)
6.1%
Total Basket $ (median)
$71.21

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stouffer's Skillets Consumer Demographics

demographic
index
Female
96
Male
134
<24
175
25-34
123
35-44
85
45-54
87
55-64
93
65+
118
African American
142
Asian
35
Caucasian
105
Hispanic
80
demographic
index
Has Kids
90
No Kids
123
- $20k
126
$20k-40k
129
$40k-60k
111
$60k-80k
113
$80k-100k
101
$100k-125k
63
$125k +
40
No College
117
College
103
Adv. Degree
64

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Stouffer's Skillets Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
121
Pantry Stocking (21+ Items)
520

Where is Stouffer's Skillets Purchased?

channels
index
Club
0
Drug
8
Food
39
Gas & Convenience
15
Mass
188
regions
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What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.7x
Totino's Pizza Rolls 1.6x
Totino's Party Pizza 1.6x
Libby's 1.6x

How Did They Pay?

method
index
Cash
106
Credit
79
Debit
100
Food Stamps
252

When is Stouffer's Skillets Purchased?

day of week
Sun
17.4%
Mon
15.3%
Tue
13.4%
Wed
12.6%
Thu
10.9%
Fri
13.1%
Sat
17.1%
time of day
Morning
13.5%
Noon
15.4%
Afternoon
31.9%
Evening
29.1%
Late
10.0%

Get More Stouffer's Skillets Data

Contact us for the latest Stouffer's Skillets consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Stouffer's Skillets consumers switch to?

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Why do consumers stop buying Stouffer's Skillets products?

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Which retailers do Stouffer's Skillets shoppers prefer to shop at?

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What motivates consumers to try Stouffer's Skillets products?

Research the Stouffer's Skillets Target Market

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Who actually buys Stouffer's Skillets? Do these consumers match the intended target market of Stouffer's Skillets?

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What motivates the target market to buy Stouffer's Skillets?

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What other target market should Stouffer's Skillets look at?

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Which other brands have a similar target market?

About Our Stouffer's Skillets Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.