Stouffer's Skillets Consumer Insights

Who buys Stouffer's Skillets? A Stouffer's Skillets consumer is generally lower income, African American, and adolescent age. Stouffer's Skillets consumers are more likely to purchase Stouffer's Skillets during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Totino's Party Pizza, and Marie Callender's also tend to be purchased in the same trip. Sample consumer insights data below.

Stouffer's Skillets Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.33
% of Basket $ (median)
6.1%
Total Basket $ (median)
$71.21

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Stouffer's Skillets Consumer Demographics

demographic
index
Female
96
Male
134
<24
175
25-34
123
35-44
85
45-54
87
55-64
93
65+
118
African American
142
Asian
35
Caucasian
105
Hispanic
80
demographic
index
Has Kids
90
No Kids
123
- $20k
126
$20k-40k
129
$40k-60k
111
$60k-80k
113
$80k-100k
101
$100k-125k
63
$125k +
40
No College
117
College
103
Adv. Degree
64

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Stouffer's Skillets Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
121
Pantry Stocking (21+ Items)
520

Where is Stouffer's Skillets Purchased?

channels
index
Club
0
Drug
8
Food
39
Gas & Convenience
15
Mass
188
regions
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What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.7x
Totino's Pizza Rolls 1.6x
Totino's Party Pizza 1.6x
Libby's 1.6x

How Did They Pay?

method
index
Cash
106
Credit
79
Debit
100
Food Stamps
252

When is Stouffer's Skillets Purchased?

day of week
Sun
17.4%
Mon
15.3%
Tue
13.4%
Wed
12.6%
Thu
10.9%
Fri
13.1%
Sat
17.1%
time of day
Morning
13.5%
Noon
15.4%
Afternoon
31.9%
Evening
29.1%
Late
10.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Stouffer's Skillets consumers purchase?

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Why do Stouffer's Skillets consumers try new brands?

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Where do Stouffer's Skillets consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stouffer's Skillets Target Market

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Who actually buys Stouffer's Skillets? Do these consumers match the intended target market of Stouffer's Skillets?

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What motivates the target market to purchase Stouffer's Skillets?

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What other target market should Stouffer's Skillets look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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