Straw-Ber-Rita Consumer Insights

Who buys Straw-Ber-Rita?

A Straw-Ber-Rita consumer is generally lower income, African American, and adolescent age. Straw-Ber-Rita consumers are more likely to purchase Straw-Ber-Rita during larger pantry stocking trips. Brands such as Lays Wavy, Tostitos Scoops, and Gatorade G2 also tend to be purchased in the same trip. See sample consumer insights data below.

Straw-Ber-Rita Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.56
% of Basket $ (median)
12.0%
Total Basket $ (median)
$38.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Straw-Ber-Rita Consumer Demographics

demographic
index
Female
101
Male
95
<24
156
25-34
127
35-44
95
45-54
85
55-64
66
65+
55
African American
196
Asian
77
Caucasian
97
Hispanic
108
demographic
index
Has Kids
99
No Kids
102
- $20k
114
$20k-40k
118
$40k-60k
114
$60k-80k
97
$80k-100k
79
$100k-125k
99
$125k +
72
No College
104
College
104
Adv. Degree
74

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Straw-Ber-Rita Basket Affinity & Size

brand
basket affinity
Lays Wavy 5.5x
Tostitos Scoops 5.0x
Gatorade G2 4.4x
Hillshire Farm 4.3x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
262

Where is Straw-Ber-Rita Purchased?

channels
index
Beauty
24
Club
43
Dollar
79
Drug
111
Food
114
Gas & Convenience
262
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.6x
Hawaiian Punch 1.6x
Gold Peak 1.5x
Angel Soft 1.5x

How Did They Pay?

method
index
Cash
106
Credit
103
Debit
101
Food Stamps
64

When is Straw-Ber-Rita Purchased?

day of week
Sun
13.6%
Mon
8.7%
Tue
9.7%
Wed
10.2%
Thu
11.6%
Fri
20.1%
Sat
26.2%
time of day
Morning
8.6%
Noon
13.4%
Afternoon
32.0%
Evening
34.9%
Late
11.0%

About Our Straw-Ber-Rita Consumer Insights

How do we know who buys Straw-Ber-Rita? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Straw-Ber-Rita consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.