Straw-Ber-Rita Consumer Insights

Who buys Straw-Ber-Rita?

A Straw-Ber-Rita consumer is generally lower income, African American, and adolescent age. Straw-Ber-Rita consumers are more likely to purchase Straw-Ber-Rita during larger pantry stocking trips. Brands such as Lays Wavy, Tostitos Scoops, and Gatorade G2 also tend to be purchased in the same trip. Sample consumer insights data below.

Straw-Ber-Rita Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.56
% of Basket $ (median)
12.0%
Total Basket $ (median)
$38.00

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Straw-Ber-Rita Consumer Demographics

demographic
index
Female
101
Male
95
<24
156
25-34
127
35-44
95
45-54
85
55-64
66
65+
55
African American
196
Asian
77
Caucasian
97
Hispanic
108
demographic
index
Has Kids
99
No Kids
102
- $20k
114
$20k-40k
118
$40k-60k
114
$60k-80k
97
$80k-100k
79
$100k-125k
99
$125k +
72
No College
104
College
104
Adv. Degree
74

Understand Straw-Ber-Rita Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Straw-Ber-Rita Basket Affinity & Size

brand
basket affinity
Lays Wavy 5.5x
Tostitos Scoops 5.0x
Gatorade G2 4.4x
Hillshire Farm 4.3x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
262

Where is Straw-Ber-Rita Purchased?

channels
index
Beauty
24
Club
43
Dollar
79
Drug
111
Food
114
Gas & Convenience
262
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.6x
Hawaiian Punch 1.6x
Gold Peak 1.5x
Angel Soft 1.5x

How Did They Pay?

method
index
Cash
106
Credit
103
Debit
101
Food Stamps
64

When is Straw-Ber-Rita Purchased?

day of week
Sun
13.6%
Mon
8.7%
Tue
9.7%
Wed
10.2%
Thu
11.6%
Fri
20.1%
Sat
26.2%
time of day
Morning
8.6%
Noon
13.4%
Afternoon
32.0%
Evening
34.9%
Late
11.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Straw-Ber-Rita consumers purchase?

check mark

Why do Straw-Ber-Rita consumers try new brands?

check mark

Where do Straw-Ber-Rita consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Straw-Ber-Rita Target Market

Arrow and target

Who actually buys Straw-Ber-Rita? Do these consumers match the intended target market of Straw-Ber-Rita?

Thought bubble

What motivates the target market to purchase Straw-Ber-Rita?

magnifying glass

What other target market should Straw-Ber-Rita look at?

venn diagram

Which other brands have a similar target market?

About Our Straw-Ber-Rita Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.