Stride Consumer Insights

Who buys Stride?

A Stride consumer is generally slightly lower income, African American, and adolescent age. Stride consumers are more likely to purchase Stride during larger pantry stocking trips. Brands such as Trident, Wrigley's Extra, and Orbit also tend to be purchased in the same trip. Sample consumer insights data below.

Stride Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.32
% of Basket $ (median)
4.9%
Total Basket $ (median)
$26.90

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Stride Consumer Demographics

demographic
index
Female
102
Male
85
<24
110
25-34
95
35-44
109
45-54
107
55-64
66
65+
52
African American
141
Asian
100
Caucasian
96
Hispanic
107
demographic
index
Has Kids
109
No Kids
80
- $20k
95
$20k-40k
103
$40k-60k
109
$60k-80k
99
$80k-100k
90
$100k-125k
103
$125k +
94
No College
102
College
102
Adv. Degree
91

Understand Stride Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Stride Basket Affinity & Size

brand
basket affinity
Trident 13.3x
Wrigley's Extra 8.0x
Orbit 7.5x
Skittles 4.8x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
251

Where is Stride Purchased?

channels
index
Beauty
7
Club
56
Dollar
241
Drug
348
Food
64
Gas & Convenience
147
Mass
93
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Wrigley's Extra 1.5x
Orbit 1.5x
YoCrunch 1.5x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
132
Credit
89
Debit
95
Food Stamps
92

When is Stride Purchased?

day of week
Sun
16.4%
Mon
11.9%
Tue
12.8%
Wed
12.6%
Thu
12.2%
Fri
14.5%
Sat
19.6%
time of day
Morning
15.7%
Noon
15.9%
Afternoon
32.7%
Evening
27.7%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Stride consumers purchase?

check mark

Why do Stride consumers try new brands?

check mark

Where do Stride consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stride Target Market

Arrow and target

Who actually buys Stride? Do these consumers match the intended target market of Stride?

Thought bubble

What motivates the target market to purchase Stride?

magnifying glass

What other target market should Stride look at?

venn diagram

Which other brands have a similar target market?

About Our Stride Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.