Stride Consumer Insights

Who buys Stride?

A Stride consumer is generally slightly lower income, African American, and adolescent age. Stride consumers are more likely to purchase Stride during larger pantry stocking trips. Brands such as Trident, Wrigley's Extra, and Orbit also tend to be purchased in the same trip. See sample consumer insights data below.

Stride Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.32
% of Basket $ (median)
4.9%
Total Basket $ (median)
$26.90

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stride Consumer Demographics

demographic
index
Female
102
Male
85
<24
110
25-34
95
35-44
109
45-54
107
55-64
66
65+
52
African American
141
Asian
100
Caucasian
96
Hispanic
107
demographic
index
Has Kids
109
No Kids
80
- $20k
95
$20k-40k
103
$40k-60k
109
$60k-80k
99
$80k-100k
90
$100k-125k
103
$125k +
94
No College
102
College
102
Adv. Degree
91

Understand Stride Consumer Behavior

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Stride Basket Affinity & Size

brand
basket affinity
Trident 13.3x
Wrigley's Extra 8.0x
Orbit 7.5x
Skittles 4.8x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
251

Where is Stride Purchased?

channels
index
Beauty
7
Club
56
Dollar
241
Drug
348
Food
64
Gas & Convenience
147
Mass
93
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Wrigley's Extra 1.5x
Orbit 1.5x
YoCrunch 1.5x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
132
Credit
89
Debit
95
Food Stamps
92

When is Stride Purchased?

day of week
Sun
16.4%
Mon
11.9%
Tue
12.8%
Wed
12.6%
Thu
12.2%
Fri
14.5%
Sat
19.6%
time of day
Morning
15.7%
Noon
15.9%
Afternoon
32.7%
Evening
27.7%
Late
8.0%

About Our Stride Consumer Insights

How do we know who buys Stride? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Stride consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.