Stroehmann Consumer Insights

Who buys Stroehmann? A Stroehmann consumer is generally higher income, Caucasian, and upper middle age. Stroehmann consumers are more likely to purchase Stroehmann during larger pantry stocking trips. Brands such as Perdue, Entenmann's, and YoCrunch also tend to be purchased in the same trip. Sample consumer insights data below.

Stroehmann Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.49
% of Basket $ (median)
3.9%
Total Basket $ (median)
$63.98

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Stroehmann Consumer Demographics

demographic
index
Female
99
Male
113
<24
63
25-34
81
35-44
109
45-54
117
55-64
92
65+
91
African American
84
Asian
53
Caucasian
111
Hispanic
56
demographic
index
Has Kids
111
No Kids
75
- $20k
71
$20k-40k
73
$40k-60k
92
$60k-80k
96
$80k-100k
113
$100k-125k
137
$125k +
126
No College
127
College
94
Adv. Degree
98

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Stroehmann Basket Affinity & Size

brand
basket affinity
Perdue 8.6x
Entenmann's 7.5x
YoCrunch 5.6x
Thomas (Bread) 5.6x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
400

Where is Stroehmann Purchased?

channels
index
Club
115
Dollar
73
Drug
10
Food
160
Gas & Convenience
80
Mass
68
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.8x
Perdue 2.6x
Entenmann's 2.3x
Goya 2.0x

How Did They Pay?

method
index
Cash
133
Credit
98
Debit
86
Food Stamps
92

When is Stroehmann Purchased?

day of week
Sun
20.9%
Mon
13.4%
Tue
11.2%
Wed
11.7%
Thu
12.0%
Fri
14.0%
Sat
16.9%
time of day
Morning
18.2%
Noon
17.9%
Afternoon
33.2%
Evening
25.2%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Stroehmann consumers purchase?

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Why do Stroehmann consumers try new brands?

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Where do Stroehmann consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stroehmann Target Market

Arrow and target

Who actually buys Stroehmann? Do these consumers match the intended target market of Stroehmann?

Thought bubble

What motivates the target market to purchase Stroehmann?

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What other target market should Stroehmann look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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