Stroehmann Consumer Insights

Who buys Stroehmann?

A Stroehmann consumer is generally higher income, Caucasian, and upper middle age. Stroehmann consumers are more likely to purchase Stroehmann during larger pantry stocking trips. Brands such as Perdue, Entenmann's, and YoCrunch also tend to be purchased in the same trip. See sample consumer insights data below.

Stroehmann Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.49
% of Basket $ (median)
3.9%
Total Basket $ (median)
$63.98

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stroehmann Consumer Demographics

demographic
index
Female
99
Male
113
<24
63
25-34
81
35-44
109
45-54
117
55-64
92
65+
91
African American
84
Asian
53
Caucasian
111
Hispanic
56
demographic
index
Has Kids
111
No Kids
75
- $20k
71
$20k-40k
73
$40k-60k
92
$60k-80k
96
$80k-100k
113
$100k-125k
137
$125k +
126
No College
127
College
94
Adv. Degree
98

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Stroehmann Basket Affinity & Size

brand
basket affinity
Perdue 8.6x
Entenmann's 7.5x
YoCrunch 5.6x
Thomas (Bread) 5.6x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
400

Where is Stroehmann Purchased?

channels
index
Club
115
Dollar
73
Drug
10
Food
160
Gas & Convenience
80
Mass
68
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.8x
Perdue 2.6x
Entenmann's 2.3x
Goya 2.0x

How Did They Pay?

method
index
Cash
133
Credit
98
Debit
86
Food Stamps
92

When is Stroehmann Purchased?

day of week
Sun
20.9%
Mon
13.4%
Tue
11.2%
Wed
11.7%
Thu
12.0%
Fri
14.0%
Sat
16.9%
time of day
Morning
18.2%
Noon
17.9%
Afternoon
33.2%
Evening
25.2%
Late
5.5%

Get More Stroehmann Data

Better understand Stroehmann consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Stroehmann consumers switch to?

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Why do consumers stop buying Stroehmann products?

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Which retailers do Stroehmann shoppers prefer to shop at?

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What motivates consumers to try Stroehmann products?

Research the Stroehmann Target Market

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Who actually buys Stroehmann? Do these consumers match the intended target market of Stroehmann?

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What motivates the target market to buy Stroehmann?

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What other target market should Stroehmann look at?

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Which other brands have a similar target market?

About Our Stroehmann Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.