Stubbs Consumer Insights

Who buys Stubbs? Stubbs consumers are generally very high income, Caucasian, and young adult age. Stubbs consumers are more likely to purchase Stubbs during larger pantry stocking trips. Brands such as Sweet Baby Ray's, Bush's Best, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Stubbs Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.96
% of Basket $ (median)
4.4%
Total Basket $ (median)
$67.04

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Stubbs Consumer Demographics

demographic
index
Female
100
Male
99
<24
89
25-34
110
35-44
103
45-54
95
55-64
81
65+
61
African American
69
Asian
61
Caucasian
108
Hispanic
88
demographic
index
Has Kids
100
No Kids
100
- $20k
71
$20k-40k
81
$40k-60k
88
$60k-80k
107
$80k-100k
114
$100k-125k
102
$125k +
137
No College
85
College
98
Adv. Degree
128

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Stubbs Basket Affinity & Size

brand
basket affinity
Sweet Baby Ray's 7.3x
Bush's Best 6.5x
Archer Farms 5.8x
Ball Park 5.3x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
457

Where is Stubbs Purchased?

channels
index
Club
65
Drug
35
Food
90
Gas & Convenience
3
Mass
132
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.6x
Almond Breeze 1.6x
Horizon Organic 1.4x
Ro-Tel 1.4x

How Did They Pay?

method
index
Cash
117
Credit
92
Debit
101
Food Stamps
106

When is Stubbs Purchased?

day of week
Sun
21.1%
Mon
12.2%
Tue
9.5%
Wed
9.4%
Thu
12.9%
Fri
14.6%
Sat
20.4%
time of day
Morning
15.8%
Noon
18.9%
Afternoon
37.0%
Evening
23.5%
Late
4.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Stubbs consumers purchase?

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Why do Stubbs consumers try new brands?

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Where do Stubbs consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stubbs Target Market

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Who actually buys Stubbs? Do these consumers match the intended target market of Stubbs?

Thought bubble

What motivates the target market to purchase Stubbs?

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What other target market should Stubbs look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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