Stubbs Consumer Insights

Who buys Stubbs?

A Stubbs consumer is generally very high income, Caucasian, and young adult age. Stubbs consumers are more likely to purchase Stubbs during larger pantry stocking trips. Brands such as Sweet Baby Ray's, Bush's Best, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Stubbs Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.96
% of Basket $ (median)
4.4%
Total Basket $ (median)
$67.04

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Stubbs Consumer Demographics

demographic
index
Female
100
Male
99
<24
89
25-34
110
35-44
103
45-54
95
55-64
81
65+
61
African American
69
Asian
61
Caucasian
108
Hispanic
88
demographic
index
Has Kids
100
No Kids
100
- $20k
71
$20k-40k
81
$40k-60k
88
$60k-80k
107
$80k-100k
114
$100k-125k
102
$125k +
137
No College
85
College
98
Adv. Degree
128

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Stubbs Basket Affinity & Size

brand
basket affinity
Sweet Baby Ray's 7.3x
Bush's Best 6.5x
Archer Farms 5.8x
Ball Park 5.3x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
457

Where is Stubbs Purchased?

channels
index
Club
65
Drug
35
Food
90
Gas & Convenience
3
Mass
132
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.6x
Almond Breeze 1.6x
Horizon Organic 1.4x
Ro-Tel 1.4x

How Did They Pay?

method
index
Cash
117
Credit
92
Debit
101
Food Stamps
106

When is Stubbs Purchased?

day of week
Sun
21.1%
Mon
12.2%
Tue
9.5%
Wed
9.4%
Thu
12.9%
Fri
14.6%
Sat
20.4%
time of day
Morning
15.8%
Noon
18.9%
Afternoon
37.0%
Evening
23.5%
Late
4.8%

About Our Stubbs Consumer Insights

How do we know who buys Stubbs? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Stubbs consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.