Studio 35 Consumer Insights

Who buys Studio 35?

A Studio 35 consumer is generally very low income, Hispanic, and adolescent age. Studio 35 consumers are more likely to purchase Studio 35 during small to mid sized trips. Brands such as CoverGirl, Neutrogena, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Studio 35 Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
16.3%
Total Basket $ (median)
$18.38

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Studio 35 Consumer Demographics

demographic
index
Female
100
Male
99
<24
127
25-34
99
35-44
95
45-54
106
55-64
100
65+
108
African American
136
Asian
101
Caucasian
92
Hispanic
151
demographic
index
Has Kids
88
No Kids
128
- $20k
113
$20k-40k
112
$40k-60k
94
$60k-80k
92
$80k-100k
98
$100k-125k
92
$125k +
107
No College
97
College
101
Adv. Degree
99

Understand Studio 35 Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Studio 35 Basket Affinity & Size

brand
basket affinity
CoverGirl 43.1x
Neutrogena 32.6x
Secret 19.8x
Olay 17.6x
basket size
index
Urgent Need (1-2 Items)
60
Express Lane (3-10 Items)
148
Fill Up (11-20 Items)
94
Pantry Stocking (21+ Items)
41

Where is Studio 35 Purchased?

channels
index
Club
0
Dollar
0
Drug
1496
Food
0
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Marlboro 1.5x
Arizona (Beverage) 1.3x
Listerine 1.3x

How Did They Pay?

method
index
Cash
178
Credit
83
Debit
90
Food Stamps
11

When is Studio 35 Purchased?

day of week
Sun
14.2%
Mon
13.0%
Tue
13.6%
Wed
14.9%
Thu
13.8%
Fri
15.5%
Sat
15.0%
time of day
Morning
14.3%
Noon
15.6%
Afternoon
32.6%
Evening
28.5%
Late
9.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Studio 35 consumers purchase?

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Why do Studio 35 consumers try new brands?

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Where do Studio 35 consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Studio 35 Target Market

Arrow and target

Who actually buys Studio 35? Do these consumers match the intended target market of Studio 35?

Thought bubble

What motivates the target market to purchase Studio 35?

magnifying glass

What other target market should Studio 35 look at?

venn diagram

Which other brands have a similar target market?

About Our Studio 35 Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.