Suave Consumer Insights

Who buys Suave?

A Suave consumer is generally very low income, Hispanic, and young adult age. Suave consumers are more likely to purchase Suave during larger pantry stocking trips. Brands such as TRESemme, Dove, and Colgate also tend to be purchased in the same trip. See sample consumer insights data below.

Suave Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.78
% of Basket $ (median)
5.8%
Total Basket $ (median)
$47.63

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Suave Consumer Demographics

demographic
index
Female
103
Male
72
<24
103
25-34
111
35-44
104
45-54
96
55-64
72
65+
49
African American
101
Asian
103
Caucasian
95
Hispanic
137
demographic
index
Has Kids
108
No Kids
83
- $20k
119
$20k-40k
118
$40k-60k
109
$60k-80k
100
$80k-100k
91
$100k-125k
84
$125k +
73
No College
115
College
100
Adv. Degree
83

Understand Suave Consumer Behavior

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Suave Basket Affinity & Size

brand
basket affinity
TRESemme 8.9x
Dove 6.1x
Colgate 5.3x
Crest 5.2x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
345

Where is Suave Purchased?

channels
index
Beauty
7
Club
11
Dollar
244
Drug
157
Food
62
Gas & Convenience
4
Mass
138
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.3x
Duncan Hines 1.2x
Cinnamon Toast Crunch 1.2x
Diet Pepsi 1.2x

How Did They Pay?

method
index
Cash
118
Credit
82
Debit
105
Food Stamps
63

When is Suave Purchased?

day of week
Sun
16.7%
Mon
12.6%
Tue
12.7%
Wed
12.4%
Thu
12.5%
Fri
15.3%
Sat
17.9%
time of day
Morning
15.3%
Noon
16.7%
Afternoon
33.3%
Evening
26.9%
Late
7.8%

Get More Suave Data

Contact us for the latest Suave consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Suave consumers switch to?

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Why do consumers stop buying Suave products?

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Which retailers do Suave shoppers prefer to shop at?

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What motivates consumers to try Suave products?

Research the Suave Target Market

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Who actually buys Suave? Do these consumers match the intended target market of Suave?

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What motivates the target market to buy Suave?

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What other target market should Suave look at?

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Which other brands have a similar target market?

About Our Suave Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.