Suave Consumer Insights

Who buys Suave? A Suave consumer is generally very low income, Hispanic, and young adult age. Suave consumers are more likely to purchase Suave during larger pantry stocking trips. Brands such as TRESemme, Dove, and Colgate also tend to be purchased in the same trip. Sample consumer insights data below.

Suave Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.78
% of Basket $ (median)
5.8%
Total Basket $ (median)
$47.63

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Suave Consumer Demographics

demographic
index
Female
103
Male
72
<24
103
25-34
111
35-44
104
45-54
96
55-64
72
65+
49
African American
101
Asian
103
Caucasian
95
Hispanic
137
demographic
index
Has Kids
108
No Kids
83
- $20k
119
$20k-40k
118
$40k-60k
109
$60k-80k
100
$80k-100k
91
$100k-125k
84
$125k +
73
No College
115
College
100
Adv. Degree
83

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Suave Basket Affinity & Size

brand
basket affinity
TRESemme 8.9x
Dove 6.1x
Colgate 5.3x
Crest 5.2x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
345

Where is Suave Purchased?

channels
index
Beauty
7
Club
11
Dollar
244
Drug
157
Food
62
Gas & Convenience
4
Mass
138
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.3x
Duncan Hines 1.2x
Cinnamon Toast Crunch 1.2x
Diet Pepsi 1.2x

How Did They Pay?

method
index
Cash
118
Credit
82
Debit
105
Food Stamps
63

When is Suave Purchased?

day of week
Sun
16.7%
Mon
12.6%
Tue
12.7%
Wed
12.4%
Thu
12.5%
Fri
15.3%
Sat
17.9%
time of day
Morning
15.3%
Noon
16.7%
Afternoon
33.3%
Evening
26.9%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Suave consumers purchase?

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Why do Suave consumers try new brands?

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Where do Suave consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Suave Target Market

Arrow and target

Who actually buys Suave? Do these consumers match the intended target market of Suave?

Thought bubble

What motivates the target market to purchase Suave?

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What other target market should Suave look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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