Suave Consumer Insights

Who buys Suave?

A Suave consumer is generally very low income, Hispanic, and young adult age. Suave consumers are more likely to purchase Suave during larger pantry stocking trips. Brands such as TRESemme, Dove, and Colgate also tend to be purchased in the same trip. See sample consumer insights data below.

Suave Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.78
% of Basket $ (median)
5.8%
Total Basket $ (median)
$47.63

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Suave Consumer Demographics

demographic
index
Female
103
Male
72
<24
103
25-34
111
35-44
104
45-54
96
55-64
72
65+
49
African American
101
Asian
103
Caucasian
95
Hispanic
137
demographic
index
Has Kids
108
No Kids
83
- $20k
119
$20k-40k
118
$40k-60k
109
$60k-80k
100
$80k-100k
91
$100k-125k
84
$125k +
73
No College
115
College
100
Adv. Degree
83

Understand Suave Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Suave Basket Affinity & Size

brand
basket affinity
TRESemme 8.9x
Dove 6.1x
Colgate 5.3x
Crest 5.2x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
345

Where is Suave Purchased?

channels
index
Beauty
7
Club
11
Dollar
244
Drug
157
Food
62
Gas & Convenience
4
Mass
138
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.3x
Duncan Hines 1.2x
Cinnamon Toast Crunch 1.2x
Diet Pepsi 1.2x

How Did They Pay?

method
index
Cash
118
Credit
82
Debit
105
Food Stamps
63

When is Suave Purchased?

day of week
Sun
16.7%
Mon
12.6%
Tue
12.7%
Wed
12.4%
Thu
12.5%
Fri
15.3%
Sat
17.9%
time of day
Morning
15.3%
Noon
16.7%
Afternoon
33.3%
Evening
26.9%
Late
7.8%

About Our Suave Consumer Insights

How do we know who buys Suave? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Suave consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.