Suave Men Consumer Insights

Who buys Suave Men?

A Suave Men consumer is generally very low income, Hispanic, and young adult age. Suave Men consumers are more likely to purchase Suave Men during larger pantry stocking trips. Brands such as TRESemme, Archer Farms, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Suave Men Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.27
% of Basket $ (median)
6.4%
Total Basket $ (median)
$50.87

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Suave Men Consumer Demographics

demographic
index
Female
101
Male
91
<24
115
25-34
121
35-44
100
45-54
94
55-64
62
65+
31
African American
129
Asian
142
Caucasian
89
Hispanic
145
demographic
index
Has Kids
104
No Kids
92
- $20k
122
$20k-40k
107
$40k-60k
106
$60k-80k
91
$80k-100k
82
$100k-125k
104
$125k +
96
No College
109
College
97
Adv. Degree
103

Understand Suave Men Consumer Behavior

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Suave Men Basket Affinity & Size

brand
basket affinity
TRESemme 9.6x
Archer Farms 8.7x
Secret 6.5x
Dove 6.1x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
338

Where is Suave Men Purchased?

channels
index
Dollar
208
Drug
31
Food
64
Gas & Convenience
3
Mass
159
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Pop-Tarts 1.5x
Nabisco Triscuit 1.4x
Archer Farms 1.4x
Birds Eye 1.4x

How Did They Pay?

method
index
Cash
93
Credit
79
Debit
111
Food Stamps
46

When is Suave Men Purchased?

day of week
Sun
18.3%
Mon
13.1%
Tue
12.2%
Wed
11.1%
Thu
11.4%
Fri
15.4%
Sat
18.4%
time of day
Morning
15.8%
Noon
16.7%
Afternoon
32.9%
Evening
27.2%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Suave Men consumers purchase?

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Why do Suave Men consumers try new brands?

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Where do Suave Men consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Suave Men Target Market

Arrow and target

Who actually buys Suave Men? Do these consumers match the intended target market of Suave Men?

Thought bubble

What motivates the target market to purchase Suave Men?

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What other target market should Suave Men look at?

venn diagram

Which other brands have a similar target market?

About Our Suave Men Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.