Suave Naturals Consumer Insights

Who buys Suave Naturals? A Suave Naturals consumer is generally very low income, African American, and upper middle age. Suave Naturals consumers are more likely to purchase Suave Naturals during larger pantry stocking trips. Brands such as TRESemme, Secret, and Crest also tend to be purchased in the same trip. Sample consumer insights data below.

Suave Naturals Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
4.6%
Total Basket $ (median)
$43.45

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Suave Naturals Consumer Demographics

demographic
index
Female
102
Male
76
<24
97
25-34
100
35-44
100
45-54
110
55-64
87
65+
61
African American
158
Asian
80
Caucasian
97
Hispanic
112
demographic
index
Has Kids
105
No Kids
89
- $20k
124
$20k-40k
120
$40k-60k
108
$60k-80k
100
$80k-100k
91
$100k-125k
84
$125k +
69
No College
118
College
99
Adv. Degree
83

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Suave Naturals Basket Affinity & Size

brand
basket affinity
TRESemme 7.7x
Secret 6.1x
Crest 5.2x
Softsoap 5.1x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
358

Where is Suave Naturals Purchased?

channels
index
Beauty
16
Club
0
Dollar
300
Drug
230
Food
64
Gas & Convenience
3
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.3x
Armour 1.3x
Kelloggs Froot Loops 1.3x
Totino's Pizza Rolls 1.3x

How Did They Pay?

method
index
Cash
127
Credit
88
Debit
101
Food Stamps
66

When is Suave Naturals Purchased?

day of week
Sun
17.3%
Mon
12.8%
Tue
12.3%
Wed
11.6%
Thu
12.2%
Fri
15.7%
Sat
18.1%
time of day
Morning
15.3%
Noon
16.4%
Afternoon
33.1%
Evening
27.2%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Suave Naturals consumers purchase?

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Why do Suave Naturals consumers try new brands?

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Where do Suave Naturals consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Suave Naturals Target Market

Arrow and target

Who actually buys Suave Naturals? Do these consumers match the intended target market of Suave Naturals?

Thought bubble

What motivates the target market to purchase Suave Naturals?

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What other target market should Suave Naturals look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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