Suave Naturals Consumer Insights

Who buys Suave Naturals?

A Suave Naturals consumer is generally very low income, African American, and upper middle age. Suave Naturals consumers are more likely to purchase Suave Naturals during larger pantry stocking trips. Brands such as TRESemme, Secret, and Crest also tend to be purchased in the same trip. See sample consumer insights data below.

Suave Naturals Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
4.6%
Total Basket $ (median)
$43.45

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Suave Naturals Consumer Demographics

demographic
index
Female
102
Male
76
<24
97
25-34
100
35-44
100
45-54
110
55-64
87
65+
61
African American
158
Asian
80
Caucasian
97
Hispanic
112
demographic
index
Has Kids
105
No Kids
89
- $20k
124
$20k-40k
120
$40k-60k
108
$60k-80k
100
$80k-100k
91
$100k-125k
84
$125k +
69
No College
118
College
99
Adv. Degree
83

Understand Suave Naturals Consumer Behavior

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Suave Naturals Basket Affinity & Size

brand
basket affinity
TRESemme 7.7x
Secret 6.1x
Crest 5.2x
Softsoap 5.1x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
358

Where is Suave Naturals Purchased?

channels
index
Beauty
16
Club
0
Dollar
300
Drug
230
Food
64
Gas & Convenience
3
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.3x
Armour 1.3x
Kelloggs Froot Loops 1.3x
Totino's Pizza Rolls 1.3x

How Did They Pay?

method
index
Cash
127
Credit
88
Debit
101
Food Stamps
66

When is Suave Naturals Purchased?

day of week
Sun
17.3%
Mon
12.8%
Tue
12.3%
Wed
11.6%
Thu
12.2%
Fri
15.7%
Sat
18.1%
time of day
Morning
15.3%
Noon
16.4%
Afternoon
33.1%
Evening
27.2%
Late
8.1%

About Our Suave Naturals Consumer Insights

How do we know who buys Suave Naturals? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Suave Naturals consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.