Suave Naturals Consumer Insights

Who buys Suave Naturals?

A Suave Naturals consumer is generally very low income, African American, and upper middle age. Suave Naturals consumers are more likely to purchase Suave Naturals during larger pantry stocking trips. Brands such as TRESemme, Secret, and Crest also tend to be purchased in the same trip. See sample consumer insights data below.

Suave Naturals Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.99
% of Basket $ (median)
4.6%
Total Basket $ (median)
$43.45

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Suave Naturals Consumer Demographics

demographic
index
Female
102
Male
76
<24
97
25-34
100
35-44
100
45-54
110
55-64
87
65+
61
African American
158
Asian
80
Caucasian
97
Hispanic
112
demographic
index
Has Kids
105
No Kids
89
- $20k
124
$20k-40k
120
$40k-60k
108
$60k-80k
100
$80k-100k
91
$100k-125k
84
$125k +
69
No College
118
College
99
Adv. Degree
83

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Suave Naturals Basket Affinity & Size

brand
basket affinity
TRESemme 7.7x
Secret 6.1x
Crest 5.2x
Softsoap 5.1x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
358

Where is Suave Naturals Purchased?

channels
index
Beauty
16
Club
0
Dollar
300
Drug
230
Food
64
Gas & Convenience
3
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.3x
Armour 1.3x
Kelloggs Froot Loops 1.3x
Totino's Pizza Rolls 1.3x

How Did They Pay?

method
index
Cash
127
Credit
88
Debit
101
Food Stamps
66

When is Suave Naturals Purchased?

day of week
Sun
17.3%
Mon
12.8%
Tue
12.3%
Wed
11.6%
Thu
12.2%
Fri
15.7%
Sat
18.1%
time of day
Morning
15.3%
Noon
16.4%
Afternoon
33.1%
Evening
27.2%
Late
8.1%

Get More Suave Naturals Data

Contact us for the latest Suave Naturals consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Suave Naturals consumers switch to?

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Why do consumers stop buying Suave Naturals products?

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Which retailers do Suave Naturals shoppers prefer to shop at?

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What motivates consumers to try Suave Naturals products?

Research the Suave Naturals Target Market

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Who actually buys Suave Naturals? Do these consumers match the intended target market of Suave Naturals?

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What motivates the target market to buy Suave Naturals?

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What other target market should Suave Naturals look at?

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Which other brands have a similar target market?

About Our Suave Naturals Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.