Suave Professionals Consumer Insights

Who buys Suave Professionals? A Suave Professionals consumer is generally lower income, Hispanic, and adolescent age. Suave Professionals consumers are more likely to purchase Suave Professionals during larger pantry stocking trips. Brands such as TRESemme, Olay, and Dove also tend to be purchased in the same trip. Sample consumer insights data below.

Suave Professionals Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.96
% of Basket $ (median)
8.9%
Total Basket $ (median)
$44.51

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Suave Professionals Consumer Demographics

demographic
index
Female
104
Male
62
<24
121
25-34
116
35-44
99
45-54
97
55-64
71
65+
44
African American
69
Asian
112
Caucasian
95
Hispanic
143
demographic
index
Has Kids
104
No Kids
90
- $20k
124
$20k-40k
126
$40k-60k
114
$60k-80k
101
$80k-100k
85
$100k-125k
76
$125k +
65
No College
119
College
101
Adv. Degree
75

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Suave Professionals Basket Affinity & Size

brand
basket affinity
TRESemme 14.2x
Olay 6.2x
Dove 6.1x
Secret 6.0x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
330

Where is Suave Professionals Purchased?

channels
index
Beauty
4
Club
19
Dollar
266
Drug
170
Food
36
Gas & Convenience
1
Mass
152
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.3x
TRESemme 1.3x
Armour 1.3x
Totino's Pizza Rolls 1.3x

How Did They Pay?

method
index
Cash
122
Credit
76
Debit
105
Food Stamps
62

When is Suave Professionals Purchased?

day of week
Sun
16.6%
Mon
12.5%
Tue
12.6%
Wed
12.6%
Thu
12.4%
Fri
15.1%
Sat
18.3%
time of day
Morning
14.3%
Noon
16.5%
Afternoon
33.6%
Evening
27.7%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Suave Professionals consumers purchase?

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Why do Suave Professionals consumers try new brands?

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Where do Suave Professionals consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Suave Professionals Target Market

Arrow and target

Who actually buys Suave Professionals? Do these consumers match the intended target market of Suave Professionals?

Thought bubble

What motivates the target market to purchase Suave Professionals?

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What other target market should Suave Professionals look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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