Success Consumer Insights

Who buys Success? A Success consumer is generally slightly lower income, African American, and upper middle age. Success consumers are more likely to purchase Success during larger pantry stocking trips. Brands such as Sunny Meadow, Perdue, and Birds Eye Steamfresh also tend to be purchased in the same trip. Sample consumer insights data below.

Success Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.69
% of Basket $ (median)
3.5%
Total Basket $ (median)
$75.83

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Success Consumer Demographics

demographic
index
Female
101
Male
91
<24
83
25-34
90
35-44
98
45-54
122
55-64
98
65+
91
African American
272
Asian
20
Caucasian
103
Hispanic
72
demographic
index
Has Kids
101
No Kids
97
- $20k
93
$20k-40k
107
$40k-60k
107
$60k-80k
95
$80k-100k
100
$100k-125k
93
$125k +
96
No College
114
College
97
Adv. Degree
97

Understand Success Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Success Basket Affinity & Size

brand
basket affinity
Sunny Meadow 4.9x
Perdue 4.5x
Birds Eye Steamfresh 4.5x
Libby's 4.4x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
513

Where is Success Purchased?

channels
index
Club
1
Dollar
79
Drug
12
Food
166
Gas & Convenience
4
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.7x
Perdue 1.6x
Utz 1.6x
Birds Eye Steamfresh 1.5x

How Did They Pay?

method
index
Cash
100
Credit
85
Debit
99
Food Stamps
235

When is Success Purchased?

day of week
Sun
20.5%
Mon
13.9%
Tue
12.2%
Wed
11.9%
Thu
11.4%
Fri
12.9%
Sat
17.2%
time of day
Morning
13.8%
Noon
16.6%
Afternoon
36.4%
Evening
27.5%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Success consumers purchase?

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Why do Success consumers try new brands?

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Where do Success consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Success Target Market

Arrow and target

Who actually buys Success? Do these consumers match the intended target market of Success?

Thought bubble

What motivates the target market to purchase Success?

magnifying glass

What other target market should Success look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us