Success Consumer Insights

Who buys Success?

A Success consumer is generally slightly lower income, African American, and upper middle age. Success consumers are more likely to purchase Success during larger pantry stocking trips. Brands such as Sunny Meadow, Perdue, and Birds Eye Steamfresh also tend to be purchased in the same trip. See sample consumer insights data below.

Success Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.69
% of Basket $ (median)
3.5%
Total Basket $ (median)
$75.83

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Success Consumer Demographics

demographic
index
Female
101
Male
91
<24
83
25-34
90
35-44
98
45-54
122
55-64
98
65+
91
African American
272
Asian
20
Caucasian
103
Hispanic
72
demographic
index
Has Kids
101
No Kids
97
- $20k
93
$20k-40k
107
$40k-60k
107
$60k-80k
95
$80k-100k
100
$100k-125k
93
$125k +
96
No College
114
College
97
Adv. Degree
97

Understand Success Consumer Behavior

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Success Basket Affinity & Size

brand
basket affinity
Sunny Meadow 4.9x
Perdue 4.5x
Birds Eye Steamfresh 4.5x
Libby's 4.4x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
513

Where is Success Purchased?

channels
index
Club
1
Dollar
79
Drug
12
Food
166
Gas & Convenience
4
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.7x
Perdue 1.6x
Utz 1.6x
Birds Eye Steamfresh 1.5x

How Did They Pay?

method
index
Cash
100
Credit
85
Debit
99
Food Stamps
235

When is Success Purchased?

day of week
Sun
20.5%
Mon
13.9%
Tue
12.2%
Wed
11.9%
Thu
11.4%
Fri
12.9%
Sat
17.2%
time of day
Morning
13.8%
Noon
16.6%
Afternoon
36.4%
Evening
27.5%
Late
5.6%

About Our Success Consumer Insights

How do we know who buys Success? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Success consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.