Success Consumer Insights

Who buys Success?

A Success consumer is generally slightly lower income, African American, and upper middle age. Success consumers are more likely to purchase Success during larger pantry stocking trips. Brands such as Sunny Meadow, Perdue, and Birds Eye Steamfresh also tend to be purchased in the same trip. See sample consumer insights data below.

Success Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.69
% of Basket $ (median)
3.5%
Total Basket $ (median)
$75.83

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Success Consumer Demographics

demographic
index
Female
101
Male
91
<24
83
25-34
90
35-44
98
45-54
122
55-64
98
65+
91
African American
272
Asian
20
Caucasian
103
Hispanic
72
demographic
index
Has Kids
101
No Kids
97
- $20k
93
$20k-40k
107
$40k-60k
107
$60k-80k
95
$80k-100k
100
$100k-125k
93
$125k +
96
No College
114
College
97
Adv. Degree
97

Understand Success Consumer Behavior

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Success Basket Affinity & Size

brand
basket affinity
Sunny Meadow 4.9x
Perdue 4.5x
Birds Eye Steamfresh 4.5x
Libby's 4.4x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
513

Where is Success Purchased?

channels
index
Club
1
Dollar
79
Drug
12
Food
166
Gas & Convenience
4
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.7x
Perdue 1.6x
Utz 1.6x
Birds Eye Steamfresh 1.5x

How Did They Pay?

method
index
Cash
100
Credit
85
Debit
99
Food Stamps
235

When is Success Purchased?

day of week
Sun
20.5%
Mon
13.9%
Tue
12.2%
Wed
11.9%
Thu
11.4%
Fri
12.9%
Sat
17.2%
time of day
Morning
13.8%
Noon
16.6%
Afternoon
36.4%
Evening
27.5%
Late
5.6%

Get More Success Data

Contact us for the latest Success consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Success consumers switch to?

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Why do consumers stop buying Success products?

Store front

Which retailers do Success shoppers prefer to shop at?

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What motivates consumers to try Success products?

Research the Success Target Market

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Who actually buys Success? Do these consumers match the intended target market of Success?

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What motivates the target market to buy Success?

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What other target market should Success look at?

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Which other brands have a similar target market?

About Our Success Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.