Sudafed Consumer Insights

Who buys Sudafed? A Sudafed consumer is generally very high income, Caucasian, and older age. Sudafed consumers are more likely to purchase Sudafed during smaller grocery trips. Brands such as Red Bull, Neutrogena, and Puffs also tend to be purchased in the same trip. Sample consumer insights data below.

Sudafed Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.98
% of Basket $ (median)
91.7%
Total Basket $ (median)
$9.79

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sudafed Consumer Demographics

demographic
index
Female
100
Male
97
<24
77
25-34
78
35-44
109
45-54
108
55-64
120
65+
89
African American
68
Asian
99
Caucasian
105
Hispanic
74
demographic
index
Has Kids
99
No Kids
102
- $20k
87
$20k-40k
106
$40k-60k
68
$60k-80k
77
$80k-100k
110
$100k-125k
120
$125k +
154
No College
74
College
101
Adv. Degree
125

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Sudafed Basket Affinity & Size

brand
basket affinity
Red Bull 13.0x
Neutrogena 12.4x
Puffs 10.6x
Post Honey Bunches Of Oats 10.2x
basket size
index
Urgent Need (1-2 Items)
216
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
30
Pantry Stocking (21+ Items)
44

Where is Sudafed Purchased?

channels
index
Beauty
12
Club
70
Drug
759
Food
56
Gas & Convenience
5
Mass
50
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.6x
Perdue 1.5x
Goya 1.4x
Horizon Organic 1.4x

How Did They Pay?

method
index
Cash
127
Credit
114
Debit
88
Food Stamps
4

When is Sudafed Purchased?

day of week
Sun
13.3%
Mon
17.2%
Tue
15.9%
Wed
12.9%
Thu
11.8%
Fri
14.2%
Sat
14.7%
time of day
Morning
18.0%
Noon
17.7%
Afternoon
33.9%
Evening
26.2%
Late
4.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sudafed consumers purchase?

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Why do Sudafed consumers try new brands?

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Where do Sudafed consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sudafed Target Market

Arrow and target

Who actually buys Sudafed? Do these consumers match the intended target market of Sudafed?

Thought bubble

What motivates the target market to purchase Sudafed?

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What other target market should Sudafed look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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