Sudafed Consumer Insights

Who buys Sudafed?

A Sudafed consumer is generally very high income, Caucasian, and older age. Sudafed consumers are more likely to purchase Sudafed during smaller grocery trips. Brands such as Red Bull, Neutrogena, and Puffs also tend to be purchased in the same trip. See sample consumer insights data below.

Sudafed Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.98
% of Basket $ (median)
91.7%
Total Basket $ (median)
$9.79

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sudafed Consumer Demographics

demographic
index
Female
100
Male
97
<24
77
25-34
78
35-44
109
45-54
108
55-64
120
65+
89
African American
68
Asian
99
Caucasian
105
Hispanic
74
demographic
index
Has Kids
99
No Kids
102
- $20k
87
$20k-40k
106
$40k-60k
68
$60k-80k
77
$80k-100k
110
$100k-125k
120
$125k +
154
No College
74
College
101
Adv. Degree
125

Understand Sudafed Consumer Behavior

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Sudafed Basket Affinity & Size

brand
basket affinity
Red Bull 13.0x
Neutrogena 12.4x
Puffs 10.6x
Post Honey Bunches Of Oats 10.2x
basket size
index
Urgent Need (1-2 Items)
216
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
30
Pantry Stocking (21+ Items)
44

Where is Sudafed Purchased?

channels
index
Beauty
12
Club
70
Drug
759
Food
56
Gas & Convenience
5
Mass
50
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.6x
Perdue 1.5x
Goya 1.4x
Horizon Organic 1.4x

How Did They Pay?

method
index
Cash
127
Credit
114
Debit
88
Food Stamps
4

When is Sudafed Purchased?

day of week
Sun
13.3%
Mon
17.2%
Tue
15.9%
Wed
12.9%
Thu
11.8%
Fri
14.2%
Sat
14.7%
time of day
Morning
18.0%
Noon
17.7%
Afternoon
33.9%
Evening
26.2%
Late
4.1%

About Our Sudafed Consumer Insights

How do we know who buys Sudafed? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sudafed consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.