Sudafed Pe Consumer Insights

Who buys Sudafed Pe?

A Sudafed Pe consumer is generally very high income, African American, and lower middle age. Sudafed Pe consumers are more likely to purchase Sudafed Pe during larger pantry stocking trips. Brands such as Puffs, Archer Farms, and Always also tend to be purchased in the same trip. See sample consumer insights data below.

Sudafed Pe Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.49
% of Basket $ (median)
24.0%
Total Basket $ (median)
$27.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sudafed Pe Consumer Demographics

demographic
index
Female
101
Male
86
<24
85
25-34
100
35-44
111
45-54
103
55-64
57
65+
53
African American
107
Asian
101
Caucasian
99
Hispanic
101
demographic
index
Has Kids
107
No Kids
85
- $20k
82
$20k-40k
94
$40k-60k
96
$60k-80k
105
$80k-100k
102
$100k-125k
107
$125k +
110
No College
91
College
99
Adv. Degree
117

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Sudafed Pe Basket Affinity & Size

brand
basket affinity
Puffs 9.3x
Archer Farms 8.7x
Always 7.6x
TRESemme 7.5x
basket size
index
Urgent Need (1-2 Items)
68
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
111
Pantry Stocking (21+ Items)
166

Where is Sudafed Pe Purchased?

channels
index
Beauty
10
Club
0
Dollar
155
Drug
580
Food
41
Gas & Convenience
11
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.5x
Oroweat 1.5x
Nutella 1.5x
Dannon Danimals 1.5x

How Did They Pay?

method
index
Cash
127
Credit
89
Debit
108
Food Stamps
26

When is Sudafed Pe Purchased?

day of week
Sun
15.7%
Mon
14.1%
Tue
14.4%
Wed
13.4%
Thu
12.3%
Fri
14.9%
Sat
15.2%
time of day
Morning
19.0%
Noon
16.9%
Afternoon
30.6%
Evening
26.8%
Late
6.8%

Get More Sudafed Pe Data

Contact us for the latest Sudafed Pe consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sudafed Pe consumers switch to?

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Why do consumers stop buying Sudafed Pe products?

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Which retailers do Sudafed Pe shoppers prefer to shop at?

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What motivates consumers to try Sudafed Pe products?

Research the Sudafed Pe Target Market

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Who actually buys Sudafed Pe? Do these consumers match the intended target market of Sudafed Pe?

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What motivates the target market to purchase Sudafed Pe?

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What other target market should Sudafed Pe look at?

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Which other brands have a similar target market?

About Our Sudafed Pe Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.