Sudafed Pe Consumer Insights

Who buys Sudafed Pe? A Sudafed Pe consumer is generally very high income, African American, and lower middle age. Sudafed Pe consumers are more likely to purchase Sudafed Pe during larger pantry stocking trips. Brands such as Puffs, Archer Farms, and Always also tend to be purchased in the same trip. Sample consumer insights data below.

Sudafed Pe Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.49
% of Basket $ (median)
24.0%
Total Basket $ (median)
$27.00

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sudafed Pe Consumer Demographics

demographic
index
Female
101
Male
86
<24
85
25-34
100
35-44
111
45-54
103
55-64
57
65+
53
African American
107
Asian
101
Caucasian
99
Hispanic
101
demographic
index
Has Kids
107
No Kids
85
- $20k
82
$20k-40k
94
$40k-60k
96
$60k-80k
105
$80k-100k
102
$100k-125k
107
$125k +
110
No College
91
College
99
Adv. Degree
117

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Sudafed Pe Basket Affinity & Size

brand
basket affinity
Puffs 9.3x
Archer Farms 8.7x
Always 7.6x
TRESemme 7.5x
basket size
index
Urgent Need (1-2 Items)
68
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
111
Pantry Stocking (21+ Items)
166

Where is Sudafed Pe Purchased?

channels
index
Beauty
10
Club
0
Dollar
155
Drug
580
Food
41
Gas & Convenience
11
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.5x
Oroweat 1.5x
Nutella 1.5x
Dannon Danimals 1.5x

How Did They Pay?

method
index
Cash
127
Credit
89
Debit
108
Food Stamps
26

When is Sudafed Pe Purchased?

day of week
Sun
15.7%
Mon
14.1%
Tue
14.4%
Wed
13.4%
Thu
12.3%
Fri
14.9%
Sat
15.2%
time of day
Morning
19.0%
Noon
16.9%
Afternoon
30.6%
Evening
26.8%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sudafed Pe consumers purchase?

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Why do Sudafed Pe consumers try new brands?

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Where do Sudafed Pe consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sudafed Pe Target Market

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Who actually buys Sudafed Pe? Do these consumers match the intended target market of Sudafed Pe?

Thought bubble

What motivates the target market to purchase Sudafed Pe?

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What other target market should Sudafed Pe look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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