Sue Bee Honey Consumer Insights

Who buys Sue Bee Honey? A Sue Bee Honey consumer is generally median income, Asian, and senior age. Sue Bee Honey consumers are more likely to purchase Sue Bee Honey during larger pantry stocking trips. Brands such as Taylor Farms, Jif, and Nutella also tend to be purchased in the same trip. Sample consumer insights data below.

Sue Bee Honey Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.29
% of Basket $ (median)
9.8%
Total Basket $ (median)
$94.90

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sue Bee Honey Consumer Demographics

demographic
index
Female
98
Male
121
<24
103
25-34
94
35-44
106
45-54
92
55-64
100
65+
116
African American
127
Asian
220
Caucasian
86
Hispanic
72
demographic
index
Has Kids
98
No Kids
104
- $20k
82
$20k-40k
109
$40k-60k
105
$60k-80k
121
$80k-100k
85
$100k-125k
95
$125k +
81
No College
94
College
96
Adv. Degree
128

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Sue Bee Honey Basket Affinity & Size

brand
basket affinity
Taylor Farms 13.8x
Jif 9.7x
Nutella 8.9x
Del Monte 8.0x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
176
Pantry Stocking (21+ Items)
357

Where is Sue Bee Honey Purchased?

channels
index
Club
709
Drug
36
Food
41
Gas & Convenience
1
Mass
22
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.8x
Arnold 1.5x
Bolthouse Farms 1.5x
Jennie-O 1.4x

How Did They Pay?

method
index
Cash
121
Credit
84
Debit
103
Food Stamps
131

When is Sue Bee Honey Purchased?

day of week
Sun
14.4%
Mon
13.8%
Tue
12.7%
Wed
13.9%
Thu
11.9%
Fri
15.1%
Sat
18.3%
time of day
Morning
18.9%
Noon
17.6%
Afternoon
38.2%
Evening
23.1%
Late
2.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sue Bee Honey consumers purchase?

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Why do Sue Bee Honey consumers try new brands?

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Where do Sue Bee Honey consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sue Bee Honey Target Market

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Who actually buys Sue Bee Honey? Do these consumers match the intended target market of Sue Bee Honey?

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What motivates the target market to purchase Sue Bee Honey?

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What other target market should Sue Bee Honey look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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