Sugar Babies Consumer Insights

Who buys Sugar Babies?

A Sugar Babies consumer is generally slightly higher income, African American, and upper middle age. Sugar Babies consumers are more likely to purchase Sugar Babies during larger pantry stocking trips. Brands such as Skittles, M&M's, and Twizzlers also tend to be purchased in the same trip. See sample consumer insights data below.

Sugar Babies Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
6.7%
Total Basket $ (median)
$15.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sugar Babies Consumer Demographics

demographic
index
Female
101
Male
87
<24
54
25-34
72
35-44
102
45-54
133
55-64
125
65+
86
African American
206
Asian
30
Caucasian
107
Hispanic
66
demographic
index
Has Kids
98
No Kids
105
- $20k
94
$20k-40k
105
$40k-60k
103
$60k-80k
102
$80k-100k
106
$100k-125k
101
$125k +
80
No College
108
College
99
Adv. Degree
94

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Sugar Babies Basket Affinity & Size

brand
basket affinity
Skittles 25.8x
M&M's 10.8x
Twizzlers 9.3x
Twix 9.1x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
100
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
220

Where is Sugar Babies Purchased?

channels
index
Dollar
2545
Drug
241
Food
22
Gas & Convenience
73
Mass
61
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Diet Mountain Dew 1.7x
Armour 1.6x
Blue Bonnet 1.6x

How Did They Pay?

method
index
Cash
172
Credit
72
Debit
90
Food Stamps
121

When is Sugar Babies Purchased?

day of week
Sun
13.9%
Mon
13.9%
Tue
12.6%
Wed
12.5%
Thu
13.4%
Fri
16.6%
Sat
17.1%
time of day
Morning
11.2%
Noon
16.1%
Afternoon
36.4%
Evening
30.9%
Late
5.4%

About Our Sugar Babies Consumer Insights

How do we know who buys Sugar Babies? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sugar Babies consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.