Sugar Babies Consumer Insights

Who buys Sugar Babies?

A Sugar Babies consumer is generally slightly higher income, African American, and upper middle age. Sugar Babies consumers are more likely to purchase Sugar Babies during larger pantry stocking trips. Brands such as Skittles, M&M's, and Twizzlers also tend to be purchased in the same trip. See sample consumer insights data below.

Sugar Babies Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.00
% of Basket $ (median)
6.7%
Total Basket $ (median)
$15.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sugar Babies Consumer Demographics

demographic
index
Female
101
Male
87
<24
54
25-34
72
35-44
102
45-54
133
55-64
125
65+
86
African American
206
Asian
30
Caucasian
107
Hispanic
66
demographic
index
Has Kids
98
No Kids
105
- $20k
94
$20k-40k
105
$40k-60k
103
$60k-80k
102
$80k-100k
106
$100k-125k
101
$125k +
80
No College
108
College
99
Adv. Degree
94

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Sugar Babies Basket Affinity & Size

brand
basket affinity
Skittles 25.8x
M&M's 10.8x
Twizzlers 9.3x
Twix 9.1x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
100
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
220

Where is Sugar Babies Purchased?

channels
index
Dollar
2545
Drug
241
Food
22
Gas & Convenience
73
Mass
61
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Diet Mountain Dew 1.7x
Armour 1.6x
Blue Bonnet 1.6x

How Did They Pay?

method
index
Cash
172
Credit
72
Debit
90
Food Stamps
121

When is Sugar Babies Purchased?

day of week
Sun
13.9%
Mon
13.9%
Tue
12.6%
Wed
12.5%
Thu
13.4%
Fri
16.6%
Sat
17.1%
time of day
Morning
11.2%
Noon
16.1%
Afternoon
36.4%
Evening
30.9%
Late
5.4%

Get More Sugar Babies Data

Contact us for the latest Sugar Babies consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sugar Babies consumers switch to?

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Why do consumers stop buying Sugar Babies products?

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Which retailers do Sugar Babies shoppers prefer to shop at?

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What motivates consumers to try Sugar Babies products?

Research the Sugar Babies Target Market

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Who actually buys Sugar Babies? Do these consumers match the intended target market of Sugar Babies?

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What motivates the target market to buy Sugar Babies?

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What other target market should Sugar Babies look at?

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Which other brands have a similar target market?

About Our Sugar Babies Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.