Sugar In The Raw Consumer Insights

Who buys Sugar In The Raw?

A Sugar In The Raw consumer is generally very high income, African American, and senior age. Sugar In The Raw consumers are more likely to purchase Sugar In The Raw during larger pantry stocking trips. Brands such as Dannon Danimals, Horizon Organic, and Snyders Of Hanover also tend to be purchased in the same trip. Sample consumer insights data below.

Sugar In The Raw Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
5.0%
Total Basket $ (median)
$69.80

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sugar In The Raw Consumer Demographics

demographic
index
Female
98
Male
115
<24
95
25-34
86
35-44
108
45-54
104
55-64
88
65+
129
African American
141
Asian
129
Caucasian
90
Hispanic
120
demographic
index
Has Kids
95
No Kids
111
- $20k
92
$20k-40k
100
$40k-60k
92
$60k-80k
90
$80k-100k
90
$100k-125k
108
$125k +
135
No College
84
College
99
Adv. Degree
126

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Sugar In The Raw Basket Affinity & Size

brand
basket affinity
Dannon Danimals 6.6x
Horizon Organic 5.2x
Snyders Of Hanover 4.9x
Cottonelle 4.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
412

Where is Sugar In The Raw Purchased?

channels
index
Club
198
Dollar
58
Drug
11
Food
109
Gas & Convenience
4
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.6x
Horizon Organic 1.6x
Eggland's Best 1.5x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
81
Credit
117
Debit
96
Food Stamps
96

When is Sugar In The Raw Purchased?

day of week
Sun
18.3%
Mon
13.8%
Tue
12.8%
Wed
12.2%
Thu
12.6%
Fri
13.7%
Sat
16.5%
time of day
Morning
14.1%
Noon
18.9%
Afternoon
37.4%
Evening
24.1%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sugar In The Raw consumers purchase?

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Why do Sugar In The Raw consumers try new brands?

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Where do Sugar In The Raw consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sugar In The Raw Target Market

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Who actually buys Sugar In The Raw? Do these consumers match the intended target market of Sugar In The Raw?

Thought bubble

What motivates the target market to purchase Sugar In The Raw?

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What other target market should Sugar In The Raw look at?

venn diagram

Which other brands have a similar target market?

About Our Sugar In The Raw Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.