Sugardale Consumer Insights

Who buys Sugardale?

A Sugardale consumer is generally very low income, Caucasian, and upper middle age. Sugardale consumers are more likely to purchase Sugardale during larger pantry stocking trips. Brands such as Kraft Singles, Farmers Market, and Generic Pma also tend to be purchased in the same trip. See sample consumer insights data below.

Sugardale Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.48
% of Basket $ (median)
4.4%
Total Basket $ (median)
$79.28

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sugardale Consumer Demographics

demographic
index
Female
101
Male
89
<24
105
25-34
102
35-44
95
45-54
106
55-64
106
65+
80
African American
69
Asian
30
Caucasian
116
Hispanic
57
demographic
index
Has Kids
102
No Kids
95
- $20k
151
$20k-40k
118
$40k-60k
115
$60k-80k
120
$80k-100k
85
$100k-125k
60
$125k +
43
No College
143
College
98
Adv. Degree
57

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Sugardale Basket Affinity & Size

brand
basket affinity
Kraft Singles 6.5x
Farmers Market 6.4x
Generic Pma 6.1x
Totino's Pizza Rolls 5.9x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
516

Where is Sugardale Purchased?

channels
index
Club
161
Drug
2
Food
17
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.8x
Totino's Party Pizza 1.8x
Farmers Market 1.7x
Armour 1.7x

How Did They Pay?

method
index
Cash
79
Credit
92
Debit
105
Food Stamps
228

When is Sugardale Purchased?

day of week
Sun
16.1%
Mon
11.1%
Tue
11.3%
Wed
10.8%
Thu
13.1%
Fri
19.2%
Sat
18.4%
time of day
Morning
16.1%
Noon
16.9%
Afternoon
37.2%
Evening
23.2%
Late
6.6%

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Find Answers to Questions

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Which brands do Sugardale consumers switch to?

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Why do consumers stop buying Sugardale products?

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Which retailers do Sugardale shoppers prefer to shop at?

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What motivates consumers to try Sugardale products?

Research the Sugardale Target Market

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Who actually buys Sugardale? Do these consumers match the intended target market of Sugardale?

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What motivates the target market to buy Sugardale?

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What other target market should Sugardale look at?

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Which other brands have a similar target market?

About Our Sugardale Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.