Sugardale Consumer Insights

Who buys Sugardale?

A Sugardale consumer is generally very low income, Caucasian, and upper middle age. Sugardale consumers are more likely to purchase Sugardale during larger pantry stocking trips. Brands such as Kraft Singles, Farmers Market, and Generic Pma also tend to be purchased in the same trip. Sample consumer insights data below.

Sugardale Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.48
% of Basket $ (median)
4.4%
Total Basket $ (median)
$79.28

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sugardale Consumer Demographics

demographic
index
Female
101
Male
89
<24
105
25-34
102
35-44
95
45-54
106
55-64
106
65+
80
African American
69
Asian
30
Caucasian
116
Hispanic
57
demographic
index
Has Kids
102
No Kids
95
- $20k
151
$20k-40k
118
$40k-60k
115
$60k-80k
120
$80k-100k
85
$100k-125k
60
$125k +
43
No College
143
College
98
Adv. Degree
57

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Sugardale Basket Affinity & Size

brand
basket affinity
Kraft Singles 6.5x
Farmers Market 6.4x
Generic Pma 6.1x
Totino's Pizza Rolls 5.9x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
516

Where is Sugardale Purchased?

channels
index
Club
161
Drug
2
Food
17
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.8x
Totino's Party Pizza 1.8x
Farmers Market 1.7x
Armour 1.7x

How Did They Pay?

method
index
Cash
79
Credit
92
Debit
105
Food Stamps
228

When is Sugardale Purchased?

day of week
Sun
16.1%
Mon
11.1%
Tue
11.3%
Wed
10.8%
Thu
13.1%
Fri
19.2%
Sat
18.4%
time of day
Morning
16.1%
Noon
16.9%
Afternoon
37.2%
Evening
23.2%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sugardale consumers purchase?

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Why do Sugardale consumers try new brands?

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Where do Sugardale consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sugardale Target Market

Arrow and target

Who actually buys Sugardale? Do these consumers match the intended target market of Sugardale?

Thought bubble

What motivates the target market to purchase Sugardale?

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What other target market should Sugardale look at?

venn diagram

Which other brands have a similar target market?

About Our Sugardale Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.