Summer's Eve Consumer Insights

Who buys Summer's Eve?

A Summer's Eve consumer is generally very low income, African American, and adolescent age. Summer's Eve consumers are more likely to purchase Summer's Eve during larger pantry stocking trips. Brands such as Always, Secret, and Dove also tend to be purchased in the same trip. See sample consumer insights data below.

Summer's Eve Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
7.2%
Total Basket $ (median)
$41.47

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Summer's Eve Consumer Demographics

demographic
index
Female
102
Male
78
<24
214
25-34
115
35-44
99
45-54
86
55-64
62
65+
63
African American
377
Asian
148
Caucasian
73
Hispanic
147
demographic
index
Has Kids
92
No Kids
118
- $20k
167
$20k-40k
138
$40k-60k
110
$60k-80k
90
$80k-100k
76
$100k-125k
61
$125k +
67
No College
122
College
101
Adv. Degree
69

Understand Summer's Eve Consumer Behavior

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Summer's Eve Basket Affinity & Size

brand
basket affinity
Always 14.0x
Secret 9.5x
Dove 7.0x
Neutrogena 6.9x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
290

Where is Summer's Eve Purchased?

channels
index
Beauty
54
Club
1
Dollar
290
Drug
228
Food
28
Gas & Convenience
1
Mass
153
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Hawaiian Punch 1.4x
Gain 1.4x
Marlboro 1.4x

How Did They Pay?

method
index
Cash
123
Credit
72
Debit
116
Food Stamps
77

When is Summer's Eve Purchased?

day of week
Sun
15.6%
Mon
12.9%
Tue
12.0%
Wed
13.1%
Thu
12.9%
Fri
16.5%
Sat
17.0%
time of day
Morning
13.4%
Noon
14.3%
Afternoon
32.5%
Evening
30.3%
Late
9.5%

About Our Summer's Eve Consumer Insights

How do we know who buys Summer's Eve? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Summer's Eve consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.