Summer's Eve Consumer Insights

Who buys Summer's Eve? A Summer's Eve consumer is generally very low income, African American, and adolescent age. Summer's Eve consumers are more likely to purchase Summer's Eve during larger pantry stocking trips. Brands such as Always, Secret, and Dove also tend to be purchased in the same trip. Sample consumer insights data below.

Summer's Eve Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
7.2%
Total Basket $ (median)
$41.47

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Summer's Eve Consumer Demographics

demographic
index
Female
102
Male
78
<24
214
25-34
115
35-44
99
45-54
86
55-64
62
65+
63
African American
377
Asian
148
Caucasian
73
Hispanic
147
demographic
index
Has Kids
92
No Kids
118
- $20k
167
$20k-40k
138
$40k-60k
110
$60k-80k
90
$80k-100k
76
$100k-125k
61
$125k +
67
No College
122
College
101
Adv. Degree
69

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Summer's Eve Basket Affinity & Size

brand
basket affinity
Always 14.0x
Secret 9.5x
Dove 7.0x
Neutrogena 6.9x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
290

Where is Summer's Eve Purchased?

channels
index
Beauty
54
Club
1
Dollar
290
Drug
228
Food
28
Gas & Convenience
1
Mass
153
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Hawaiian Punch 1.4x
Gain 1.4x
Marlboro 1.4x

How Did They Pay?

method
index
Cash
123
Credit
72
Debit
116
Food Stamps
77

When is Summer's Eve Purchased?

day of week
Sun
15.6%
Mon
12.9%
Tue
12.0%
Wed
13.1%
Thu
12.9%
Fri
16.5%
Sat
17.0%
time of day
Morning
13.4%
Noon
14.3%
Afternoon
32.5%
Evening
30.3%
Late
9.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Summer's Eve consumers purchase?

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Why do Summer's Eve consumers try new brands?

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Where do Summer's Eve consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Summer's Eve Target Market

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Who actually buys Summer's Eve? Do these consumers match the intended target market of Summer's Eve?

Thought bubble

What motivates the target market to purchase Summer's Eve?

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What other target market should Summer's Eve look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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