Sun Belle Consumer Insights

Who buys Sun Belle?

A Sun Belle consumer is generally very high income, Caucasian, and older age. Sun Belle consumers are more likely to purchase Sun Belle during larger pantry stocking trips. Brands such as Driscoll's, TURKEY KNOB, and Generic Pma also tend to be purchased in the same trip. See sample consumer insights data below.

Sun Belle Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.98
% of Basket $ (median)
4.7%
Total Basket $ (median)
$84.49

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sun Belle Consumer Demographics

demographic
index
Female
99
Male
105
<24
79
25-34
93
35-44
97
45-54
113
55-64
115
65+
102
African American
61
Asian
74
Caucasian
106
Hispanic
75
demographic
index
Has Kids
101
No Kids
97
- $20k
72
$20k-40k
70
$40k-60k
88
$60k-80k
94
$80k-100k
122
$100k-125k
114
$125k +
150
No College
68
College
99
Adv. Degree
144

Understand Sun Belle Consumer Behavior

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Sun Belle Basket Affinity & Size

brand
basket affinity
Driscoll's 14.3x
TURKEY KNOB 7.8x
Generic Pma 5.9x
Taylor Farms 5.9x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
425

Where is Sun Belle Purchased?

channels
index
Club
177
Drug
101
Food
111
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Driscoll's 1.6x
Dannon Oikos 1.6x
Snyders Of Hanover 1.5x
Arnold 1.5x

How Did They Pay?

method
index
Cash
150
Credit
117
Debit
67
Food Stamps
61

When is Sun Belle Purchased?

day of week
Sun
18.6%
Mon
14.8%
Tue
11.2%
Wed
9.7%
Thu
10.7%
Fri
14.6%
Sat
20.3%
time of day
Morning
16.4%
Noon
18.7%
Afternoon
35.2%
Evening
25.2%
Late
4.5%

Get More Sun Belle Data

Contact us for the latest Sun Belle consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sun Belle consumers switch to?

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Why do consumers stop buying Sun Belle products?

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Which retailers do Sun Belle shoppers prefer to shop at?

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What motivates consumers to try Sun Belle products?

Research the Sun Belle Target Market

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Who actually buys Sun Belle? Do these consumers match the intended target market of Sun Belle?

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What motivates the target market to buy Sun Belle?

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What other target market should Sun Belle look at?

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Which other brands have a similar target market?

About Our Sun Belle Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.