Sun Belle Consumer Insights

Who buys Sun Belle?

A Sun Belle consumer is generally very high income, Caucasian, and older age. Sun Belle consumers are more likely to purchase Sun Belle during larger pantry stocking trips. Brands such as Driscoll's, TURKEY KNOB, and Generic Pma also tend to be purchased in the same trip. See sample consumer insights data below.

Sun Belle Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.98
% of Basket $ (median)
4.7%
Total Basket $ (median)
$84.49

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sun Belle Consumer Demographics

demographic
index
Female
99
Male
105
<24
79
25-34
93
35-44
97
45-54
113
55-64
115
65+
102
African American
61
Asian
74
Caucasian
106
Hispanic
75
demographic
index
Has Kids
101
No Kids
97
- $20k
72
$20k-40k
70
$40k-60k
88
$60k-80k
94
$80k-100k
122
$100k-125k
114
$125k +
150
No College
68
College
99
Adv. Degree
144

Understand Sun Belle Consumer Behavior

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Sun Belle Basket Affinity & Size

brand
basket affinity
Driscoll's 14.3x
TURKEY KNOB 7.8x
Generic Pma 5.9x
Taylor Farms 5.9x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
425

Where is Sun Belle Purchased?

channels
index
Club
177
Drug
101
Food
111
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Driscoll's 1.6x
Dannon Oikos 1.6x
Snyders Of Hanover 1.5x
Arnold 1.5x

How Did They Pay?

method
index
Cash
150
Credit
117
Debit
67
Food Stamps
61

When is Sun Belle Purchased?

day of week
Sun
18.6%
Mon
14.8%
Tue
11.2%
Wed
9.7%
Thu
10.7%
Fri
14.6%
Sat
20.3%
time of day
Morning
16.4%
Noon
18.7%
Afternoon
35.2%
Evening
25.2%
Late
4.5%

About Our Sun Belle Consumer Insights

How do we know who buys Sun Belle? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sun Belle consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.