Sun Belle Consumer Insights

Who buys Sun Belle? Sun Belle consumers are generally very high income, Caucasian, and older age. Sun Belle consumers are more likely to purchase Sun Belle during larger pantry stocking trips. Brands such as Driscoll's, TURKEY KNOB, and Generic Pma also tend to be purchased in the same trip. Sample consumer insights data below.

Sun Belle Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
4.7%
Total Basket $ (median)
$84.49

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sun Belle Consumer Demographics

demographic
index
Female
99
Male
105
<24
79
25-34
93
35-44
97
45-54
113
55-64
115
65+
102
African American
61
Asian
74
Caucasian
106
Hispanic
75
demographic
index
Has Kids
101
No Kids
97
- $20k
72
$20k-40k
70
$40k-60k
88
$60k-80k
94
$80k-100k
122
$100k-125k
114
$125k +
150
No College
68
College
99
Adv. Degree
144

Understand Sun Belle Consumer Behavior

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Sun Belle Basket Affinity & Size

brand
basket affinity
Driscoll's 14.3x
TURKEY KNOB 7.8x
Generic Pma 5.9x
Taylor Farms 5.9x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
425

Where is Sun Belle Purchased?

channels
index
Club
177
Drug
101
Food
111
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Driscoll's 1.6x
Dannon Oikos 1.6x
Snyders Of Hanover 1.5x
Arnold 1.5x

How Did They Pay?

method
index
Cash
150
Credit
117
Debit
67
Food Stamps
61

When is Sun Belle Purchased?

day of week
Sun
18.6%
Mon
14.8%
Tue
11.2%
Wed
9.7%
Thu
10.7%
Fri
14.6%
Sat
20.3%
time of day
Morning
16.4%
Noon
18.7%
Afternoon
35.2%
Evening
25.2%
Late
4.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sun Belle consumers purchase?

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Why do Sun Belle consumers try new brands?

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Where do Sun Belle consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sun Belle Target Market

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Who actually buys Sun Belle? Do these consumers match the intended target market of Sun Belle?

Thought bubble

What motivates the target market to purchase Sun Belle?

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What other target market should Sun Belle look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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