Sun Burst Consumer Insights

Who buys Sun Burst?

A Sun Burst consumer is generally very low income, African American, and older age. Sun Burst consumers are more likely to purchase Sun Burst during larger pantry stocking trips. Brands such as Blue Bonnet, Bar-S, and Angel Soft also tend to be purchased in the same trip. See sample consumer insights data below.

Sun Burst Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.98
% of Basket $ (median)
6.9%
Total Basket $ (median)
$28.61

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sun Burst Consumer Demographics

demographic
index
Female
101
Male
88
<24
124
25-34
112
35-44
82
45-54
93
55-64
159
65+
107
African American
185
Asian
79
Caucasian
91
Hispanic
158
demographic
index
Has Kids
91
No Kids
121
- $20k
197
$20k-40k
158
$40k-60k
92
$60k-80k
95
$80k-100k
72
$100k-125k
77
$125k +
32
No College
137
College
102
Adv. Degree
45

Understand Sun Burst Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Sun Burst Basket Affinity & Size

brand
basket affinity
Blue Bonnet 7.1x
Bar-S 7.1x
Angel Soft 7.1x
Gain 6.3x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
296

Where is Sun Burst Purchased?

channels
index
Club
4
Dollar
738
Drug
324
Food
64
Gas & Convenience
2
Mass
93
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 2.0x
Blue Bonnet 2.0x
Marlboro 2.0x
Monster Energy 1.8x

How Did They Pay?

method
index
Cash
161
Credit
84
Debit
82
Food Stamps
131

When is Sun Burst Purchased?

day of week
Sun
15.7%
Mon
13.6%
Tue
10.5%
Wed
15.8%
Thu
12.5%
Fri
14.4%
Sat
17.5%
time of day
Morning
15.3%
Noon
18.3%
Afternoon
34.6%
Evening
25.6%
Late
6.2%

About Our Sun Burst Consumer Insights

How do we know who buys Sun Burst? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sun Burst consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.