Sun Burst Consumer Insights

Who buys Sun Burst? A Sun Burst consumer is generally very low income, African American, and older age. Sun Burst consumers are more likely to purchase Sun Burst during larger pantry stocking trips. Brands such as Blue Bonnet, Bar-S, and Angel Soft also tend to be purchased in the same trip. Sample consumer insights data below.

Sun Burst Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
6.9%
Total Basket $ (median)
$28.61

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sun Burst Consumer Demographics

demographic
index
Female
101
Male
88
<24
124
25-34
112
35-44
82
45-54
93
55-64
159
65+
107
African American
185
Asian
79
Caucasian
91
Hispanic
158
demographic
index
Has Kids
91
No Kids
121
- $20k
197
$20k-40k
158
$40k-60k
92
$60k-80k
95
$80k-100k
72
$100k-125k
77
$125k +
32
No College
137
College
102
Adv. Degree
45

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Sun Burst Basket Affinity & Size

brand
basket affinity
Blue Bonnet 7.1x
Bar-S 7.1x
Angel Soft 7.1x
Gain 6.3x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
296

Where is Sun Burst Purchased?

channels
index
Club
4
Dollar
738
Drug
324
Food
64
Gas & Convenience
2
Mass
93
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 2.0x
Blue Bonnet 2.0x
Marlboro 2.0x
Monster Energy 1.8x

How Did They Pay?

method
index
Cash
161
Credit
84
Debit
82
Food Stamps
131

When is Sun Burst Purchased?

day of week
Sun
15.7%
Mon
13.6%
Tue
10.5%
Wed
15.8%
Thu
12.5%
Fri
14.4%
Sat
17.5%
time of day
Morning
15.3%
Noon
18.3%
Afternoon
34.6%
Evening
25.6%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sun Burst consumers purchase?

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Why do Sun Burst consumers try new brands?

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Where do Sun Burst consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sun Burst Target Market

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Who actually buys Sun Burst? Do these consumers match the intended target market of Sun Burst?

Thought bubble

What motivates the target market to purchase Sun Burst?

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What other target market should Sun Burst look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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