Sun Burst Consumer Insights

Who buys Sun Burst?

A Sun Burst consumer is generally very low income, African American, and older age. Sun Burst consumers are more likely to purchase Sun Burst during larger pantry stocking trips. Brands such as Blue Bonnet, Bar-S, and Angel Soft also tend to be purchased in the same trip. See sample consumer insights data below.

Sun Burst Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.98
% of Basket $ (median)
6.9%
Total Basket $ (median)
$28.61

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sun Burst Consumer Demographics

demographic
index
Female
101
Male
88
<24
124
25-34
112
35-44
82
45-54
93
55-64
159
65+
107
African American
185
Asian
79
Caucasian
91
Hispanic
158
demographic
index
Has Kids
91
No Kids
121
- $20k
197
$20k-40k
158
$40k-60k
92
$60k-80k
95
$80k-100k
72
$100k-125k
77
$125k +
32
No College
137
College
102
Adv. Degree
45

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Sun Burst Basket Affinity & Size

brand
basket affinity
Blue Bonnet 7.1x
Bar-S 7.1x
Angel Soft 7.1x
Gain 6.3x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
296

Where is Sun Burst Purchased?

channels
index
Club
4
Dollar
738
Drug
324
Food
64
Gas & Convenience
2
Mass
93
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 2.0x
Blue Bonnet 2.0x
Marlboro 2.0x
Monster Energy 1.8x

How Did They Pay?

method
index
Cash
161
Credit
84
Debit
82
Food Stamps
131

When is Sun Burst Purchased?

day of week
Sun
15.7%
Mon
13.6%
Tue
10.5%
Wed
15.8%
Thu
12.5%
Fri
14.4%
Sat
17.5%
time of day
Morning
15.3%
Noon
18.3%
Afternoon
34.6%
Evening
25.6%
Late
6.2%

Get More Sun Burst Data

Contact us for the latest Sun Burst consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sun Burst consumers switch to?

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Why do consumers stop buying Sun Burst products?

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Which retailers do Sun Burst shoppers prefer to shop at?

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What motivates consumers to try Sun Burst products?

Research the Sun Burst Target Market

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Who actually buys Sun Burst? Do these consumers match the intended target market of Sun Burst?

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What motivates the target market to buy Sun Burst?

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What other target market should Sun Burst look at?

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Which other brands have a similar target market?

About Our Sun Burst Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.