Sun Drop Consumer Insights

Who buys Sun Drop?

A Sun Drop consumer is generally slightly higher income, Caucasian, and upper middle age. Sun Drop consumers are more likely to purchase Sun Drop during larger pantry stocking trips. Brands such as 7Up, A&W, and Post Honey Bunches Of Oats also tend to be purchased in the same trip. See sample consumer insights data below.

Sun Drop Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
7.2%
Total Basket $ (median)
$41.42

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sun Drop Consumer Demographics

demographic
index
Female
101
Male
95
<24
87
25-34
90
35-44
94
45-54
130
55-64
89
65+
109
African American
39
Asian
17
Caucasian
123
Hispanic
11
demographic
index
Has Kids
97
No Kids
107
- $20k
97
$20k-40k
106
$40k-60k
98
$60k-80k
107
$80k-100k
128
$100k-125k
80
$125k +
74
No College
128
College
95
Adv. Degree
90

Understand Sun Drop Consumer Behavior

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Sun Drop Basket Affinity & Size

brand
basket affinity
7Up 7.6x
A&W 7.2x
Post Honey Bunches Of Oats 5.9x
Natures Own 5.6x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
311

Where is Sun Drop Purchased?

channels
index
Club
23
Dollar
184
Drug
40
Food
148
Gas & Convenience
150
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 2.2x
Mountain Dew 1.7x
Blue Bonnet 1.7x
Totino's Party Pizza 1.7x

How Did They Pay?

method
index
Cash
105
Credit
72
Debit
125
Food Stamps
112

When is Sun Drop Purchased?

day of week
Sun
16.1%
Mon
11.8%
Tue
12.2%
Wed
12.7%
Thu
12.5%
Fri
16.0%
Sat
18.6%
time of day
Morning
13.0%
Noon
17.7%
Afternoon
34.1%
Evening
29.2%
Late
6.0%

About Our Sun Drop Consumer Insights

How do we know who buys Sun Drop? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sun Drop consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.