Sun Drop Consumer Insights

Who buys Sun Drop? Sun Drop consumers are generally slightly higher income, Caucasian, and upper middle age. Sun Drop consumers are more likely to purchase Sun Drop during larger pantry stocking trips. Brands such as 7Up, A&W, and Post Honey Bunches Of Oats also tend to be purchased in the same trip. Sample consumer insights data below.

Sun Drop Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
7.2%
Total Basket $ (median)
$41.42

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sun Drop Consumer Demographics

demographic
index
Female
101
Male
95
<24
87
25-34
90
35-44
94
45-54
130
55-64
89
65+
109
African American
39
Asian
17
Caucasian
123
Hispanic
11
demographic
index
Has Kids
97
No Kids
107
- $20k
97
$20k-40k
106
$40k-60k
98
$60k-80k
107
$80k-100k
128
$100k-125k
80
$125k +
74
No College
128
College
95
Adv. Degree
90

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Sun Drop Basket Affinity & Size

brand
basket affinity
7Up 7.6x
A&W 7.2x
Post Honey Bunches Of Oats 5.9x
Natures Own 5.6x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
311

Where is Sun Drop Purchased?

channels
index
Club
23
Dollar
184
Drug
40
Food
148
Gas & Convenience
150
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 2.2x
Mountain Dew 1.7x
Blue Bonnet 1.7x
Totino's Party Pizza 1.7x

How Did They Pay?

method
index
Cash
105
Credit
72
Debit
125
Food Stamps
112

When is Sun Drop Purchased?

day of week
Sun
16.1%
Mon
11.8%
Tue
12.2%
Wed
12.7%
Thu
12.5%
Fri
16.0%
Sat
18.6%
time of day
Morning
13.0%
Noon
17.7%
Afternoon
34.1%
Evening
29.2%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sun Drop consumers purchase?

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Why do Sun Drop consumers try new brands?

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Where do Sun Drop consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sun Drop Target Market

Arrow and target

Who actually buys Sun Drop? Do these consumers match the intended target market of Sun Drop?

Thought bubble

What motivates the target market to purchase Sun Drop?

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What other target market should Sun Drop look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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