Sun (Laundry) Consumer Insights

Who buys Sun (Laundry)?

A Sun (Laundry) consumer is generally very low income, African American, and adolescent age. Sun (Laundry) consumers are more likely to purchase Sun (Laundry) during larger pantry stocking trips. Brands such as Clorox, Angel Soft, and Bar-S also tend to be purchased in the same trip. See sample consumer insights data below.

Sun (Laundry) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.97
% of Basket $ (median)
7.9%
Total Basket $ (median)
$62.87

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sun (Laundry) Consumer Demographics

demographic
index
Female
98
Male
120
<24
181
25-34
111
35-44
87
45-54
99
55-64
103
65+
86
African American
174
Asian
105
Caucasian
86
Hispanic
173
demographic
index
Has Kids
98
No Kids
104
- $20k
179
$20k-40k
160
$40k-60k
113
$60k-80k
86
$80k-100k
68
$100k-125k
66
$125k +
35
No College
139
College
98
Adv. Degree
62

Understand Sun (Laundry) Consumer Behavior

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Sun (Laundry) Basket Affinity & Size

brand
basket affinity
Clorox 7.6x
Angel Soft 7.1x
Bar-S 6.9x
Gain 6.3x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
359

Where is Sun (Laundry) Purchased?

channels
index
Club
13
Dollar
678
Drug
48
Food
94
Gas & Convenience
6
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.8x
Bar-S 1.7x
Marlboro 1.7x
Angel Soft 1.6x

How Did They Pay?

method
index
Cash
152
Credit
72
Debit
99
Food Stamps
129

When is Sun (Laundry) Purchased?

day of week
Sun
16.7%
Mon
13.2%
Tue
11.8%
Wed
12.3%
Thu
11.9%
Fri
15.3%
Sat
18.8%
time of day
Morning
16.1%
Noon
17.2%
Afternoon
32.9%
Evening
25.7%
Late
8.1%

About Our Sun (Laundry) Consumer Insights

How do we know who buys Sun (Laundry)? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sun (Laundry) consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.