Sun (Laundry) Consumer Insights

Who buys Sun (Laundry)? Sun (Laundry) consumers are generally very low income, African American, and adolescent age. Sun (Laundry) consumers are more likely to purchase Sun (Laundry) during larger pantry stocking trips. Brands such as Clorox, Angel Soft, and Bar-S also tend to be purchased in the same trip. Sample consumer insights data below.

Sun (Laundry) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.97
% of Basket $ (median)
7.9%
Total Basket $ (median)
$62.87

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sun (Laundry) Consumer Demographics

demographic
index
Female
98
Male
120
<24
181
25-34
111
35-44
87
45-54
99
55-64
103
65+
86
African American
174
Asian
105
Caucasian
86
Hispanic
173
demographic
index
Has Kids
98
No Kids
104
- $20k
179
$20k-40k
160
$40k-60k
113
$60k-80k
86
$80k-100k
68
$100k-125k
66
$125k +
35
No College
139
College
98
Adv. Degree
62

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Sun (Laundry) Basket Affinity & Size

brand
basket affinity
Clorox 7.6x
Angel Soft 7.1x
Bar-S 6.9x
Gain 6.3x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
359

Where is Sun (Laundry) Purchased?

channels
index
Club
13
Dollar
678
Drug
48
Food
94
Gas & Convenience
6
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.8x
Bar-S 1.7x
Marlboro 1.7x
Angel Soft 1.6x

How Did They Pay?

method
index
Cash
152
Credit
72
Debit
99
Food Stamps
129

When is Sun (Laundry) Purchased?

day of week
Sun
16.7%
Mon
13.2%
Tue
11.8%
Wed
12.3%
Thu
11.9%
Fri
15.3%
Sat
18.8%
time of day
Morning
16.1%
Noon
17.2%
Afternoon
32.9%
Evening
25.7%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sun (Laundry) consumers purchase?

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Why do Sun (Laundry) consumers try new brands?

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Where do Sun (Laundry) consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sun (Laundry) Target Market

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Who actually buys Sun (Laundry)? Do these consumers match the intended target market of Sun (Laundry)?

Thought bubble

What motivates the target market to purchase Sun (Laundry)?

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What other target market should Sun (Laundry) look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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