Sun Maid Consumer Insights

Who buys Sun Maid? A Sun Maid consumer is generally very high income, Caucasian, and senior age. Sun Maid consumers are more likely to purchase Sun Maid during larger pantry stocking trips. Brands such as Fresh Selections, Nabisco, and Kellogg's also tend to be purchased in the same trip. Sample consumer insights data below.

Sun Maid Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.29
% of Basket $ (median)
4.2%
Total Basket $ (median)
$79.03

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sun Maid Consumer Demographics

demographic
index
Female
100
Male
96
<24
71
25-34
94
35-44
105
45-54
84
55-64
119
65+
182
African American
85
Asian
67
Caucasian
108
Hispanic
71
demographic
index
Has Kids
104
No Kids
91
- $20k
69
$20k-40k
74
$40k-60k
78
$60k-80k
110
$80k-100k
114
$100k-125k
118
$125k +
144
No College
71
College
99
Adv. Degree
137

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Sun Maid Basket Affinity & Size

brand
basket affinity
Fresh Selections 15.4x
Nabisco 6.4x
Kellogg's 6.2x
Birds Eye 6.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
527

Where is Sun Maid Purchased?

channels
index
Drug
20
Food
250
Gas & Convenience
6
Mass
31
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.9x
Horizon Organic 1.8x
Dannon 1.6x
Boars Head 1.6x

How Did They Pay?

method
index
Cash
62
Credit
131
Debit
92
Food Stamps
86

When is Sun Maid Purchased?

day of week
Sun
19.1%
Mon
15.4%
Tue
12.8%
Wed
11.3%
Thu
11.8%
Fri
14.1%
Sat
15.5%
time of day
Morning
15.7%
Noon
16.6%
Afternoon
34.6%
Evening
26.9%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sun Maid consumers purchase?

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Why do Sun Maid consumers try new brands?

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Where do Sun Maid consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sun Maid Target Market

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Who actually buys Sun Maid? Do these consumers match the intended target market of Sun Maid?

Thought bubble

What motivates the target market to purchase Sun Maid?

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What other target market should Sun Maid look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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