Sun Maid Consumer Insights

Who buys Sun Maid?

A Sun Maid consumer is generally very high income, Caucasian, and senior age. Sun Maid consumers are more likely to purchase Sun Maid during larger pantry stocking trips. Brands such as Fresh Selections, Nabisco, and Kellogg's also tend to be purchased in the same trip. See sample consumer insights data below.

Sun Maid Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.29
% of Basket $ (median)
4.2%
Total Basket $ (median)
$79.03

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sun Maid Consumer Demographics

demographic
index
Female
100
Male
96
<24
71
25-34
94
35-44
105
45-54
84
55-64
119
65+
182
African American
85
Asian
67
Caucasian
108
Hispanic
71
demographic
index
Has Kids
104
No Kids
91
- $20k
69
$20k-40k
74
$40k-60k
78
$60k-80k
110
$80k-100k
114
$100k-125k
118
$125k +
144
No College
71
College
99
Adv. Degree
137

Understand Sun Maid Consumer Behavior

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Sun Maid Basket Affinity & Size

brand
basket affinity
Fresh Selections 15.4x
Nabisco 6.4x
Kellogg's 6.2x
Birds Eye 6.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
527

Where is Sun Maid Purchased?

channels
index
Drug
20
Food
250
Gas & Convenience
6
Mass
31
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.9x
Horizon Organic 1.8x
Dannon 1.6x
Boars Head 1.6x

How Did They Pay?

method
index
Cash
62
Credit
131
Debit
92
Food Stamps
86

When is Sun Maid Purchased?

day of week
Sun
19.1%
Mon
15.4%
Tue
12.8%
Wed
11.3%
Thu
11.8%
Fri
14.1%
Sat
15.5%
time of day
Morning
15.7%
Noon
16.6%
Afternoon
34.6%
Evening
26.9%
Late
6.2%

Get More Sun Maid Data

Contact us for the latest Sun Maid consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sun Maid consumers switch to?

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Why do consumers stop buying Sun Maid products?

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Which retailers do Sun Maid shoppers prefer to shop at?

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What motivates consumers to try Sun Maid products?

Research the Sun Maid Target Market

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Who actually buys Sun Maid? Do these consumers match the intended target market of Sun Maid?

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What motivates the target market to buy Sun Maid?

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What other target market should Sun Maid look at?

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Which other brands have a similar target market?

About Our Sun Maid Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.