Sun Pacific Consumer Insights

Who buys Sun Pacific?

A Sun Pacific consumer is generally slightly higher income, Asian, and lower middle age. Sun Pacific consumers are more likely to purchase Sun Pacific during larger pantry stocking trips. Brands such as Generic Pma, TURKEY KNOB, and Marketside also tend to be purchased in the same trip. See sample consumer insights data below.

Sun Pacific Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.97
% of Basket $ (median)
5.9%
Total Basket $ (median)
$84.61

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sun Pacific Consumer Demographics

demographic
index
Female
101
Male
91
<24
99
25-34
98
35-44
105
45-54
99
55-64
89
65+
86
African American
99
Asian
110
Caucasian
100
Hispanic
90
demographic
index
Has Kids
108
No Kids
82
- $20k
85
$20k-40k
97
$40k-60k
101
$60k-80k
105
$80k-100k
109
$100k-125k
101
$125k +
94
No College
87
College
101
Adv. Degree
110

Understand Sun Pacific Consumer Behavior

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Sun Pacific Basket Affinity & Size

brand
basket affinity
Generic Pma 6.7x
TURKEY KNOB 6.7x
Marketside 4.9x
Farmers Market 4.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
470

Where is Sun Pacific Purchased?

channels
index
Club
114
Dollar
8
Drug
50
Food
33
Mass
161
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.4x
Sunny Meadow 1.4x
Jennie-O 1.4x
Bolthouse Farms 1.4x

How Did They Pay?

method
index
Cash
111
Credit
95
Debit
97
Food Stamps
136

When is Sun Pacific Purchased?

day of week
Sun
19.5%
Mon
13.8%
Tue
12.0%
Wed
11.7%
Thu
10.6%
Fri
13.5%
Sat
18.8%
time of day
Morning
16.0%
Noon
17.5%
Afternoon
33.6%
Evening
25.8%
Late
7.1%

Get More Sun Pacific Data

Better understand Sun Pacific consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do Sun Pacific consumers switch to?

Stop sign

Why do consumers stop buying Sun Pacific products?

Store front

Which retailers do Sun Pacific shoppers prefer to shop at?

Sale sign

What motivates consumers to try Sun Pacific products?

Research the Sun Pacific Target Market

Arrow and target

Who actually buys Sun Pacific? Do these consumers match the intended target market of Sun Pacific?

Thought bubble

What motivates the target market to buy Sun Pacific?

Magnifying glass

What other target market should Sun Pacific look at?

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Which other brands have a similar target market?

About Our Sun Pacific Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.