Sun Pacific Consumer Insights

Who buys Sun Pacific? A Sun Pacific consumer is generally slightly higher income, Asian, and lower middle age. Sun Pacific consumers are more likely to purchase Sun Pacific during larger pantry stocking trips. Brands such as Generic Pma, TURKEY KNOB, and Marketside also tend to be purchased in the same trip. Sample consumer insights data below.

Sun Pacific Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.97
% of Basket $ (median)
5.9%
Total Basket $ (median)
$84.61

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sun Pacific Consumer Demographics

demographic
index
Female
101
Male
91
<24
99
25-34
98
35-44
105
45-54
99
55-64
89
65+
86
African American
99
Asian
110
Caucasian
100
Hispanic
90
demographic
index
Has Kids
108
No Kids
82
- $20k
85
$20k-40k
97
$40k-60k
101
$60k-80k
105
$80k-100k
109
$100k-125k
101
$125k +
94
No College
87
College
101
Adv. Degree
110

Understand Sun Pacific Consumer Behavior

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Sun Pacific Basket Affinity & Size

brand
basket affinity
Generic Pma 6.7x
TURKEY KNOB 6.7x
Marketside 4.9x
Farmers Market 4.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
470

Where is Sun Pacific Purchased?

channels
index
Club
114
Dollar
8
Drug
50
Food
33
Mass
161
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.4x
Sunny Meadow 1.4x
Jennie-O 1.4x
Bolthouse Farms 1.4x

How Did They Pay?

method
index
Cash
111
Credit
95
Debit
97
Food Stamps
136

When is Sun Pacific Purchased?

day of week
Sun
19.5%
Mon
13.8%
Tue
12.0%
Wed
11.7%
Thu
10.6%
Fri
13.5%
Sat
18.8%
time of day
Morning
16.0%
Noon
17.5%
Afternoon
33.6%
Evening
25.8%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sun Pacific consumers purchase?

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Why do Sun Pacific consumers try new brands?

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Where do Sun Pacific consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sun Pacific Target Market

Arrow and target

Who actually buys Sun Pacific? Do these consumers match the intended target market of Sun Pacific?

Thought bubble

What motivates the target market to purchase Sun Pacific?

magnifying glass

What other target market should Sun Pacific look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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